The Truth About Pay Per Click Marketing

adwords professional auditWill PPC Marketing Services Work For My Business? Will I be able to increase my sales if I choose to use PPC? If these are two of the most common questions you keep asking yourself at least every day, then it seems you’re desperately looking for a way to advertise your business and bring more revenue without breaking the bank. Luckily, with PPC you’ll strike gold and that is because no matter what type of business you have, PPC can work wonders if you know how to use it properly.

Utilize A Small Budget

You can easily use pay per click in order to target visitors at all stages of the purchasing funnel. To swiftly increase conversion, just make sure you focus on those “buyer” keywords people use when looking for a product or service online. Also, don’t forget to add language, time and geography when launching a PPC campaign since this is the best way of pinpointing your most qualified prospects and buyers.

Stay Away From Broadmatch

Why is that, you ask? Well, it’s because if you consider it you’re only going to end up paying for unqualified clicks that can easily drain your budget since you are new to Adwords you do not know how to optimize a campaign properly using broad match. If you want to get higher relevance, then start with a modified broad match first.

Test Adcopy

Lastly, don’t forget to test as many ads as you can. You need to ensure that the promise from the ad is consistently delivered to the landing page and also in the body copy and headline. For instance, just by changing the description line or the headline to a customer quote, you can easily boost up sales by as much as eight percent which is pretty amazing to say the least.


Robert Andolina

Robert Andolina

Rob’s the resident PPC expert. He started honing his craft in 2007 and has since turned into one of the premier lead generation experts online today. In his free time Rob hangs out with his wife Heather and puppy Hank.