PPC vs. SEO for Dental Offices: A Concise Guide


Dental PPC vs. SEO for Dentists

If you are researching ways to reach new patients, you have likely come across articles that mention PPC or SEO practices. These digital marketing strategies are tailored to your dental office to make your website appear higher on search engine results pages when people look for dentists in their area. It may come as a surprise to you, but people find new dental practices through search engines every day.

Implementing a marketing strategy is important for your practice if you are seeking to expand. With SEO and PPC advertising, your practice can reach potential clients that may have never found you otherwise. Using these methods, you can target patients looking for the exact services your dental practice offers.

Is PPC the Same as Search Engine Optimization?

No, PPC is not the same as dental SEO, though the two strategies do have some similarities. Both take advantage of specific keywords related to your field that people may be searching for online. Each strategy uses these keywords to get your dental practice placed higher in search engines’ results.

Their biggest difference, however, is the need to pay for PPC Google ads. Dental SEO strategies can sometimes be implemented for free, although it may yield better results to trust a professional marketing specialist.

What Are the Advantages and Disadvantages of SEO and PPC?

SEO marketing and PPC each have their place when it comes to your online advertising campaign, but they each also have their own strengths and weaknesses. For example, a rigorous campaign of PPC ads can quickly generate a lot of traffic to your dental practice’s website, but it isn’t free for dentists. SEO is more cost-effective but also takes more time for its positive effects to show.

Is Pay-Per-Click Advertising Better Than Using SEO Content for Your Dental Practice?

PPC advertising isn’t better than using SEO content in your digital marketing campaign, but it isn’t worse, either. In the battle of SEO vs. PPC, both methods can come out on top. PPC campaigns are the perfect way to get a lot of engagement with your website in a short amount of time if you have room in your marketing budget.

For the slow and steady approach, using content optimized for search engines on your website can have longer-lasting effects when looking for returning clients.

Are SEO, PPC, and Other Digital Strategies Worth Pursuing?

Yes, both techniques to broaden your dental marketing network go hand in hand. Google and other engines use the content on your page for validation purposes when displaying results. Although both methods are excellent on their own, you will begin to see their true benefits when paired together. The strategies play off of one another’s strengths and weaknesses, making for a surprisingly effective way to make your practice known.

Contact Clicks Geek

If you are interested in beginning a PPC campaign so that your practice can reach a larger audience, contact us at Clicks Geek today. We are an online marketing agency that can help patients find your dental office by increasing your website’s visibility and frequency of appearing in Google search results.

Call us at 917-310-1597 to talk about how we can help boost your patient load.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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