Which Is Better SEO or PPC?

online marketing strategy

This one’s a classic: Which Is Better SEO or PPC?

Well, the truth is that both of them can help you get traffic to your website and what makes this comparison interesting is the fact that it pits 2 of the most widely used traffic strategies against one another.

Before we can give a final answer, we’ll take a few essential issues.

Differences between the two

Take your time to read about the pros of each of them to understand what makes them different.


First of all, SEO is about helping your website rank higher in the SERPs for target keywords on search engines such as Bing, Yahoo and Google. SEO is organic natural listings, not paid advertisements.


This is a bit different compared to SEO, since it involves paying for ads and targeting certain keywords on search results pages. PPC is more trackable and scaleable.

In general, PPC is going to run not only along the sidebar of your search engine’s results page, but also at the top and the bottom. But when it comes to organic search results or SEO, the results will always be displayed in the main area of the SERP. So this means that you can either earn your online presence with search engine optimization or you can just go ahead and pay for it.

Is PPC better than SEO?

PPC does play a vital role in helping thousands of businesses get noticed and promote their products and services and it can even play a crucial role in informing your search engine optimization strategy and process.

So at the end of the day, well, it all depends on your budget for your campaign you are trying to run is. If you can spend between fifty to a hundred dollars a day on clicks, then PPC is the way to go.

But keep in mind when doing SEO you will not even see results, leads, calls etc for at least 3 – 6 months after you begin your campaign. Just the nature of the game when it comes to SEO.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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