Is Managed Pay Per Click Advertising Worth Spending Money On?

Notepad with words CPC cost per click concept and marker.

Pay Per Click is still one of the fastest and most effective ways available for online marketers to go about generating targeted online traffic. However, as a traffic generation method it is not as easy as it once was and is also constantly undergoing change, as Google switches up the rules often. A key decision for many looking to take advantage of PPC advertising, is to decide whether to use a Pay Per Click management service or to handle the whole process yourself. Here is our take on this important decision!

Is Managed Pay Per Click Advertising A Good Idea?

Pay Per Click is now a far more complicated and competitive field than it used to be, especially compared with how it was a few years ago. This means that for most individuals and small businesses in today’s marketplace it doesn’t make sense to try and learn Pay Per Click from scratch and then manage your PPC campaigns on a daily basis. Hiring the services of a well-priced and knowledgeable Pay Per Click management firm can save you a great deal of time, money and hassle, and also allow you to focus your energies where they are likely to be most effective.

The Key Benefits of Managed Pay Per Click Advertising!

Running a successful PPC campaign involves carefully choosing keywords, spending time precisely managing bids, regularly updating landing pages to comply with new Google guidelines and a whole lot more. By paying a monthly fee to have this managed by a company of experts who know the art and science of making PPC advertising on Google AdWords and Bing highly profitable, you can gain the full benefits of using this advertising channel without having to learn it inside-out by yourself.

All in all, managed Pay Per Click advertising can be a fantastic way of generating high-converting traffic for businesses of all sizes. The key is to pick up a well-regarded company and hire them on a fee structure that makes sense.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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