How to Hire a Pay Per Click Consultant

hire ppc consultant

Is A PPC Consultant Right For Me?

Many business owners struggle to find the right pay per click consultant or agency that delivers on the promises they make. This for the most case, entails attracting more clients and also obtaining a lucrative ROI. The major problem with some of these “so called” agencies is that they handle quite a large number of customers and thus tend to operate on autopilot.

This can be likened to feeding coins into a slot machine and expecting to hit the jackpot. While it is true that some people do actually win, most sadly lose. The people who get burned the most, are the clients.

A properly set-up and optimized PPC campaign can be very successful when handled in a proactive manner, and you need someone that is ready to go the extra mile for you. Hence when it comes to how to hire a pay per click consultant one of the key factors to consider is settling for one that integrates a highly personalized approach. Such a professional should be ready to give clear feedback and updates on the progress of the campaign/s you launch.

Do They Offer A Free PPC Audit?

A reputable consultant should be willing to offer free assessment services of your existing campaigns and provide handy recommendation on the same. As well as give accurate estimates of the eventual costs of launching more effectual PPC campaigns. Which should include a breakdown of just where the money you put up will be going and the potential ROI it can bring.

Another important point to consider when hiring a pay per click consultant is whether he or she is ready to offer ongoing management of your various accounts. This includes dealing with issues such as monitoring spend, formulating and testing keywords, ad copy and also landing pages. Along with offering a viable channel for analyzing results and utilizing such findings to optimize campaigns with less money.

Do They Offer Or Suggest Tracking Solutions?

A good pay per click consultant should also offer an effective method of measuring success. Ideally this ought to be the number of conversions the PPC campaigns bring in. Take time to consult with the person you settle for on the variables to measure such as, form filling, email registration and so on.

You also will need the proper tracking tools set-up. Google Analytics is currently the gold standard in such matters, and the consultant you choose ought to be familiar with its operations. Finally, another issue to consider when it comes to hiring a pay per click consultant is whether they are Google certified. Google Adwords is undeniably the leading brand in the PPC world, and having a consultant that is certified can give you the edge over your competitors.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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