How To Hire The Best Pay Per Click Management Agency
by Ed Stapleton Jr
Quick Guide For Selecting The Top PPC Management Service There will always be great PPC agencies and not-so-good agencies that you can hire and you want to make sure you're going to choose the right one. Best advice....do some research when choosing the best pay per click management company. Since…
How Do You Manage My Adwords Keyword Bids?
by Ed Stapleton Jr
Quick Start Guide For Profitably Managing Your AdWords Keyword Bids The question of "How do you manage my Adwords keyword bids?" seems to be asked quite a lot by those who are new when it comes to Google AdWords and that’s because they want to make sure they make the…
Bing PPC vs Google PPC
by Ed Stapleton Jr
Is Bing or Google Better for Pay Per Click? Every serious marketer knows that Google dominates search volume globally. However, Bing is slowly creeping up. This bring us to the great debate of Bing PPC vs Google PPC...which is better? While at the moment Google Adwords handles 65% of all…
3 Reasons Why PPC Is More Sustainable And Safer Than SEO
by Ed Stapleton Jr
Why PPC Is Better Than SEO Pay Per Click campaigns are designed to generate leads on a particular page, usually a landing page. Like SEO, keywords drive interested web searches to a website except it's through organic search and not a paid traffic source. Since PPC is paid traffic, they…
Why Should I Use AdWords Location Targeting?
by Ed Stapleton Jr
AdWords Location Targeting Is A Must Unless you're planning to dominate the entire globe, you won't need your PPC ads to be seen by absolutely everyone. There just is no point if you can only service clients in 1 location, you'd just be burning money! Use AdWords location targeting or…
Guide To PPC Budget Forecasting
by Ed Stapleton Jr
As a business, you've probably contacted many PPC professionals by now and asked them to analyze your budget and basically predict the future. Right? Well, this is certainly a daunting task and some of the most common questions companies ask include: 1. Is it possible to spend an extra $10,000…
How Much Should I Spend on Google Adwords?
by Ed Stapleton Jr
3 Step Guide For Creating A Google AdWords Budget One of the most frequent questions people ask about Adwords is “How Much Should I Spend On Google Adwords PPC?”. The best answer to this question is “It depends”. One of the best things about this PPC platform is that it's…
What Is A PPC Landing Page?
by Ryan Pacificador
Why You MUST Have A Landing Page Your landing pages are going to be focused on a singular vision. Everything that's featured on this page is designed to support a specific initiative and can't be allowed to serve as a distraction from the ultimate goal of converting users into leads.…
Should I Be Doing SEO and PPC At The Same Time?
by Ed Stapleton Jr
SEO and PPC At The Same Time? There is absolutely no way to ask this question without looking at how internet marketing works. However, it is a question we must ask at one time or another when it comes to marketing our business online. SEO has come a long way…
How To Optimize Adwords Display Campaigns
by Ed Stapleton Jr
Since Google's ads are shown on more than two million publisher websites per day, you can easily imagine how far that goes to bring the search engine giant billions of dollars in revenue. As a business that uses Google's services though, you may have been disappointed with the poor conversion…
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