How to Get More Clients with Commercial Cleaning Marketing

Why Promote Your Cleaning Business?

As with any other service industry, a commercial cleaning business relies on word of mouth and references to get new customers. However, as more and more potential customers use the internet to find their house cleaning service, it’s vital that you also adapt to the times.

The main reason to promote your business is that your competitors will definitely have a marketing plan, meaning that they’ll be getting more and more customers and leaving less for you. Having a solid marketing strategy is essential to surviving in the digital age.

Have an Online Marketing Plan

It’s essential to diversify your marketing efforts and place a lot of emphasis on online marketing. You can find plenty of online marketing strategies available, and using at least a few of them will help grow your cleaning business.

The various components of commercial cleaning marketing include:

  • A professional-looking website: Most potential clients will start searching for a cleaning company with a Google search. You must have a professional website that has your business name and contact information. Use this as a space for testimonials and even have a link to your Chamber of Commerce profile for extra trustworthiness.
  • Social media: Engaging with people on Facebook, Twitter, Instagram, and others can bring a personal touch to your cleaning services. Satisfied clients will leave genuine reviews, and you can use negative reviews to provide a better experience next time.
  • Pay-per-click: You need to have as many eyes on your website as possible. Using PPC services, like Google AdWords or Facebook Ads, can put your website at the top of a particular search query. You’ll have to pay for every click that Google Ads generates, but it’s a great way to kickstart your online presence. If you’re not ready to handle PPC yourself, you can always outsource it to a highly-reviewed PPC marketing company.

Know Your Target Market

Various cleaning services have different target markets. Do you specialize in apartments, office blocks, or suburban neighborhoods? Understanding your customers is essential in offering them the services they actually want.

Many new business owners make the mistake of trying to catch every type of client, which leads to a disorganized marketing plan. Once you know who uses your maid service, for example, you can use direct mail or other targeted techniques and offer them exactly the type of benefits they want.

Use Benefits, Not Features, to Market Your Cleaning Business

One of the biggest mistakes cleaning businesses make is to advertise their features instead of focusing on their benefits to the client. Instead of outlining your hours, the types of cleaning you do, and your low prices, focus on what the customer will get out of the experience, namely:

  • A clean home with minimal effort
  • No-fuss cleaning that works around their schedule

Make sure to consider your offerings from the customer’s point of view and what benefits they will get from working with you. It’s an excellent way to set yourself apart from the competition and make potential clients very excited to get in touch.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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