Weekly posts from the team running $100M+ in ad spend across 10,000+ campaigns. No fluff. No listicles. Just what we’re seeing work right now.
Facebook ads for electricians work differently than Google — they reach homeowners before a crisis hits, which means campaign structure, audience targeting,…
Most lead gen for real estate agents means racing other agents to the same recycled contact — a race the platform is…
FB ads for pest control aren't a replacement for Google — they're a way to reach homeowners before the crisis, planting your…
Facebook ads for plumbers aren't built to capture emergency calls — that's Google's lane. This article explains how to use Facebook to…
Most landscaping businesses write off Facebook ads after one failed campaign — but the platform isn't the problem, the setup is. This…
Lead gen for electricians is complicated by a wide job-ticket range and too many channels running at once with no clear attribution.…
Most HVAC operators write off Facebook after campaigns fail to produce booked work, but the platform itself rarely the problem. This article…
Most auto repair shops write off Facebook after a boosted post flops, but the platform's real value isn't capturing crisis searches —…
Most roofing companies have tested Google Ads, Angi, and Facebook — but tested them in isolation, not as a system. This guide…
Facebook can be a genuine case-generation channel for personal injury firms, but it operates nothing like Google Ads — and most agency…
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