Why Should I Use AdWords Location Targeting?

AdWords Location Targeting

AdWords Location Targeting Is A Must

Unless you’re planning to dominate the entire globe, you won’t need your PPC ads to be seen by absolutely everyone. There just is no point if you can only service clients in 1 location, you’d just be burning money! Use AdWords location targeting or you’ll be wasting money.

Chances are that your products and services are limited to a select few cities or countries. This is why geo-targeting is such a useful and economical tool. It’ll allow you to target your ads so that they’re only appearing to customers that match your own locational criteria.

Geo-targeting is essential for any business that would like to make the most out of their advertising budget. Nobody likes wasted clicks from those who are beyond the target area, so why not significantly boost the chance that people clicking on your ads are going to be eligible for your specific services and products?

When you’re dealing with advertising on AdWords, you can have the greatest advert in the world and you still won’t be performing as well if you aren’t getting the ad shown in the right places. The ability to set and adjust your location targeting is ultimately a very profitable thing. Once you’ve set up your targeting, you’ll quickly discover its importance and how it’s certainly one of the most crucial campaign targeting details of all.

You would be surprised to know how many companies build an Adwords campaign themselves and don’t even set a certain location targeting. So a plumbers for NYC is showing ads in London, it’s crazy.

So, it’s pretty obvious why you should use location targeting

  • It’ll allow you to set your ads to appear in specific geographic locations of your choice: location groups, a radius around a location, countries or areas within a country or even as far down as zip-code targeting.
  • It’ll assist in you focusing your advertising on the correct locations where you’ll hit the correct customers, as well as giving you the ability to restrict it for areas that you don’t want to advertise to – offering you a great opportunity to increase your ROI.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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