If you really care about your conversion rates, then you should know that every online campaign needs to have a professionally crafted PPC landing page. This is even more important when it comes to pay-per-click marketing, since with it, every time someone clicks on your ad, you’re going to be charged for it.
Driving PPC traffic to your homepage is not a good idea
You may have a homepage with a pretty impressive design, but it generally will contain a lot more info than you should be showing based on your campaign. We want landing pages created at the adgroup level to attain only the highest relevance. Make sure you don’t display our website’s navigation links as well, since your goal is to make sure visitors convert then and there and not be distracted or be able to browse around.
Content & Call To Action’s
The text on your landing page will rarely be read in full and people generally scan over through it.
Because of that, it needs to have the power to grab their attention and hold it. Use bullet points and attractive headlines to make it easier for you to convey your message and for them to get hooked even more.
Be clear, to the point and you’ll manage to convert a lot of them.
Use strong CTA’s or call to actions.
Every successful landing page should include at least a few trust factors, including guarantee seals, SSL certificates, client testimonials and let’s not forget about product reviews. In fact, these are essential steps that you need to master when it comes to creating a high converting landing page.
Capture Lead Data
One of the most important steps is making sure you know how to capture customer data (email, phone, name, number, etc). Therefore, your shopping cart and conversion form should always be placed on the top right of your webpage and all the required fields should be marked with an asterisk.
To make it easier for them, you can even include an example how they can enter their data.