Tips For Finding The Top PPC Advertising Service
If you’re like many other business owners and you want to learn more about how you can find the Best Pay Per Click Advertising Agency, then below you’re going to find all the steps you need to take so you don’t waste your time hiring the wrong one. When you don’t have staff who can work on your PPC campaign or let your under qualified in-house team handle it, results are always poor and reflect badly upon the company. However, that won’t ever be the case again if you follow the quick tips below.
Great Communication and Frequent Reporting
In order to find new opportunities and keywords, a PPC campaign is something that requires constant optimization and adjustment. This means that you should receive at least a full and detailed report about how things are going every month at bare minimum. We have clients who get weekly, bi-weekly and monthly reporting.
A conference call should also be included in the package. During the call, the company will tell you how your campaign is going, the goals they reached and areas that need improvement. In fact, this call can also be a great opportunity to discuss strategies to implement in the coming months and to answer all of your questions.
Google Partner Certification
If the company you choose to work with is a member of the Google Partner program and is Adwords certified, it means they’ll follow the search giant’s guidelines when it comes to account management and that they also know the Adwords platform very well. Every company can get certified, but if the one you’re eyeing to hire is not, then that should be a big red flag for you.
What are they trying to hide from you?
In fact, if you ask yourself these questions, then you know you have to move on and look for another agency right away. Having ownership of your Adwords account is very important It’s vital that you create your own Adwords account, because this also lets you edit and enter your billing info. You can grant anyone access to it, including your PPC management agency who will link to it and work within your account.
If the company wants you to work in an existing account or wants to create one for you, it’s always bad news. There are even cases when PPC companies will create an Adwords account for their clients and when they cancel the service, they charge them a fee to hand the account over. That’s definitely not good practice. So watch out!