Google Ads For Water Damage
Clicks Geek is a U.S.-Based Google Ads agency focused on increasing sales and leads for water damage restoration companies. We do this by driving quality traffic and delivering a superior landing page experience.
“Ed has invested thousands of painstaking hours into understanding the nuances of sales and marketing so his customers can prosper. He’s a true professional in every sense of the word and someone I look to when I need advice.”
Search Engine Visibility
Water restoration companies work in a challenging and competitive industry where every advantage counts.
As water damage marketing increasingly focuses on digital strategies, you can promote your business by using Google Ads. They are an important paid-search advertising and lead-generation tool that will put you at the top of search results and ahead of the other water damage restoration companies you’re competing against.
You’ve probably wondered where to focus your digital advertising – social media? Display ads? Local websites? Using a paid search advertising platform like Google Ads could be the most cost-effective way to reel in an internet user and turn them into a restoration client.
With pay-per-click ads (PPC), one of the most popular types of paid search, you only spend money when a user clicks your advertisement, so you don’t wind up paying to make an impression on a user who never shows interest in visiting your website for restoration work.
A paid search campaign can put your restoration firm in front of a user seeking a good contractor and could be an important part of your advertising and marketing portfolio.
Online marketing is tricky, but with some advertising know-how, you can launch a marketing campaign both to earn new leads and to fine-tune your current approach. And if you’ve never done in-house marketing, you might use this information to find a qualified digital marketing firm that can best manage your PPC push and get people to visit your business’s site.
Ed’s advice, information, and techniques have helped my business not only STAY OPEN these last few years, but GROW with consistency.
Take your business to the next level with a PPC agency that actually delivers.
How Does PPC (Pay-Per-Click) Advertising Work for Water Restoration Companies?
In a nutshell, when potential customers enter Google search queries like “water restoration” or “restoration company near me,” the engine will put your listing as an ad at the top of the results list. If the user clicks your ad, you owe Google some money. That’s the essence of pay-per-click advertising. You only pay if the advertisement generates a lead.
A large part of the marketing strategy in the water restoration industry involves taking steps to maximize the number of water damage leads a firm can produce from Google Ads. To do that, you need to focus on search keywords that are:
The guys at Clicks Geek are SEM experts and some of the most knowledgeable marketers on the planet. They are obviously well studied and I often wonder from where and how long it took them to learn all this stuff. They’re leap years ahead of the competition and can make any industry profitable with their techniques, not just the software industry. They are legitimate and honest and I recommend him highly.
WATER DAMAGE RESTORATION ADS
How Can Advertising Campaigns Capture More Water Damage and Restoration Leads?
Your PPC ads should target keywords that are relevant to the specific water damage restoration services you provide. Feel free to include a keyword related to each of the specific services and areas where you operate, such as “fire cleanup” or “flood damage.”
Keywords & Search Terms
Good Ads campaigns also seek out appropriate search terms. That means you can exclude so-called “negative keywords” that do not apply to your business. Doing so prevents you from wasting money on clicks from people who don’t need your services. In the contracting industry, that could include searches for people looking for DIY water restoration advice.
Remember to pursue realistic leads. Your advertisement has to compete with all the other water restorers’ in your area. The competition is all bidding to win over more customers, so pick your battles and consider search phrases the other guys may have overlooked to find a keyword that could be more affordable but will still generate leads.
Check to see if your territory is available still!
Signing up for a PPC ad account is simple. You don’t have to hire a PPC agency to set up and manage your campaign, but most owners lack the time, tools, and expertise required to maximize ROI.
Find Out If Your Territory Is Still Available.
See what our happy clients have to say.
We’re A Google Partner Agency
As a Google Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
Tricks to a Successful Pay Per Click (PPC) Campaign
You want to find a way to run a PPC campaign that will market your business’s offerings while keeping per-click costs down. The best way to do this is to run very specific campaigns and invest in developing a top-notch landing page.
Specific advertisements could reference a particular process your restoration company uses or a type of water damage issue you address.
You can also look into PPC advertising using search phrases associated with each of the geographic communities you serve, so no matter where people live, your marketing will reach them.
Then, when a prospective client searches, you aren’t just a faceless restoration company – you’re a trustworthy business with experience handling their specific problem, in their own hometown, using the equipment that they’re looking for.
An online marketing platform like Google may reward specific water damage marketing advertisements by pushing them farther up on the results page, making them more budget-friendly for cost-conscious companies.
Tracking through analytics is an essential part of succeeding in your Google Ads campaign.
We’ll track the results from your ads campaign diligently and use them to measure the effectiveness of your campaigns. We’ll set up call tracking and contact form tracking down to the keyword level to enable us to optimize your campaigns and drive more inbound leads.
The Bottom Line
We offer unrivaled expertise and have a reputation for providing wildly successful results for our clients.
If you’re in the water damage and restoration industry, make the most of your marketing dollars. Contact us at Clicks Geek today to get started with Google Ads or to have our team analyze your current campaign. Have any questions? Our friendly team is always happy to answer them and offer guidance to implement the right water damage and restoration marketing strategy.
Landing Page Advice for Restoration Companies
Once you’ve gotten your restoration ads to the top of the results page and hooked a potential customer, you need to reel them in with a knock-em-dead landing page.
Landing pages are the places where your potential clients wind up when they click on your ads. You can have different landing pages for each specialty service area or each geographical area. Here, you can provide more information about your experience, process, and cost of service.
Your landing pages should also include a “contact us” section with your business email and a phone number so that the user can reach you and find out more about your services – and you can capture their info to add to your database of prospective clients.
A good landing page won’t just help your pay-per-click advertising. You can include keywords on your website that boost its search engine optimization (SEO).
When you apply SEO best practices, your business website will still show up prominently in Google’s organic search results (that is, not paid advertisements), so effective website SEO will help your restoration company attract and potential customers even if you aren’t running a PPC campaign. It can be both an alternative or complementary strategy.
Maintaining a Pay-Per-Click (PPC) Campaign
If you’re familiar with Google Ads and have been trying pay-per-click advertising for a while, you may be frustrated that your paid search ads aren’t giving you enough water damage leads.
It’s important to keep an eye on your customer conversion rate and adjust your marketing strategy if your current advertising isn’t working. Scaring up prospective water damage leads can be hard, even for people with some experience employing PPC campaigns.
You might consider hiring a digital advertising specialist to bump up your campaign performance. A pay-per-click marketing specialist should be able to point out tricks to better showcase the services you can provide to a Google user. Contracting with a specialist will cut into your marketing budget, but ineffective pay-per-click ads will prevent you from growing as fast as you’d like to.
A digital marketing pro may be able to find just the right keywords to entice people to click through to your phone number and call you when they need restoration help.
Client Testimonial Praise
Ed's a great dude! PPC expert all the way. I've had a couple phone calls with him. Very helpful and down to earth.
I have Robert Salvatore saved in my phone as "PPC Whisperer" for a reason. The man can do things with a Google Ads campaign that I've never seen before. Thanks again brother.
These guys are so awesome that even if they can't help you they will refer you to somebody who can. That doesn't happen often, good people.
Just wanted to give Ed Stapleton at Clicks Geek a recommendation if any of you guys are looking to outsource your google ads campaigns. Double my clients conversions within a month and now have a VERY happy client! Thanks Ed...
Quick shout-out to Robert Salvatore over at Clicks Geek. I was on a call with Mark Luckenbaugh yesterday bitching about a Google Ads campaign that wasn't converting well, and he suggested I talk to Robert. I hit him up yesterday in the afternoon, and by 8:30AM this morning he'd done a complete audit of the campaign and laid out actionable steps for me to take to improve both CTR and costs as well as how I'm tracking, and the way I'm targeting keywords. I can honestly say I learned more about Google Ads from his audit than I did from the last Google Ads course I took.
Quick tip of the hat to Ed and Robert on the PPC front. I sent them a PPC campaign a couple months back for one of my local clients. Theya re killing it both on CPC and CPL. I honestly hate managing PPC, and even though Rob would attest to me knowing more about Google Ads than him (actually not really he would never say that nor is it true), I prefer to not have to look at PPC campaigns whenever possible. So, just wanted to say that if you need a good PPC resource that's hand off I would check out these guys! Hope this helps someone that may be fed up with managing Google Ads or looking for a good source.