Can An Adwords Specialist Help Me?

Traffic to your Website

An Adwords Specialist Can Increase Sales And Profits

For the uninitiated, an Adwords specialist can help you get started with Google Adwords in the most effective way possible. In very simple terms, a specialist will set up an account for you or alternatively optimize an existing one, as well as optimizing the ad text, keywords, negatives, ad schedules, bidding, etc. So the main question many online marketers or players in the online market space continuously ask is this, Can an Adwords specialist really help me? The quick answer to this question is an astounding yes.

First and foremost, Adwords campaigns must and should always be carefully set and managed so as to help you maximize the overall value of your Adwords investment. An Adwords specialist can without any shred of doubt make the difference between a profitable campaign and a total flop. They will set up your pay- per- click (PPC) advertising campaign on Google Mobile Ads, Google Display Partners and Google Search with ease. Figuring this stuff out on your own is very very tough, trust me, we’ve all started somewhere.

Specialized Keyword Research

Also to the above, the specialist will conduct keyword research and create a list of keyword phrases on which you will be bidding to drive high quality targeted traffic. He or she will also be able to create Adwords Ads which will run on mobile devices, Google Display, Google Partners and Google Search sites depending on what type of campaign you want to run. The specialist will also be in a position to test for you different Ads by simply creating different Ad Copies and different headlines as well as manage all your bids to achieve only the lowest CPA (cost per acquisition) of a new customer.

By using appropriate tools, the campaign manager is also capable of telling you the exact keywords entered into Google search that resulted in your Ad being displayed; this is an important aspect of tracking as it helps you to know the most effective keywords. Your consultant will also be in a position of telling you in great detail, how many visitors clicked on your Ad, which particular Keyword got the Ad displayed and which Ad was clicked on and at what time and which keywords are driving conversions and which are not.

With this data, you can work to create your targeted landing pages which can be linked with all of your keywords being used. This is usually done for each of your Adwords Ad groups.

They’ll Offer Advice, Tips and Tricks To Maximize ROI

An Adword specialist will also provide you with insightful gems of advice. For example, if your business relies on phone calls to make sales, then the consultant will recommend that you use call tracking. This is because calls are most likely going to make up for over 50% of your total conversions in an Adwords campaign, depending on the emphasis you have accorded your phone number in your website.

It’s also worth mentioning that many experts tend to focus on the long term success of their Adwords clients and accounts because they know and appreciate from experience that only the best campaigns are not and cannot be created overnight. It takes a lot of skill, patience, time and planning to make an Adwords campaign a home run.

So, what do ya think?

Are you currently working with a professional like this?


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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