Weekly posts from the team running $100M+ in ad spend across 10,000+ campaigns. No fluff. No listicles. Just what we’re seeing work right now.
This article breaks down real Google Ads performance benchmarks roofing companies should expect, showing why blended home services averages mislead you and how storm versus retail buyers change the math. It also explains how to tell…
This guide breaks down the best way to advertise electrical services by ranking seven proven channels according to cost, speed, and budget…
This guide shows HVAC companies how to build a reputation marketing system, from auditing existing reviews to generating and managing new ones,…
This article explains why Google Ads not working for roofing companies is usually an account structure problem, not a platform problem, and…
Low website traffic for HVAC companies is usually a visibility and conversion problem, not a content problem, and this article breaks down…
This article explains why Google Maps SEO for roofing matters more than website rankings, since the three-pack captures most local clicks, and…
A competitor's Facebook Ads active count on parmeleeconsulting.com can look like a scoreboard, but that number alone says nothing about profitability. This…
This guide shows plumbing company owners how to track marketing ROI for plumbing by connecting call tracking, CRM data, and job revenue…
Most HVAC companies don't actually have a demand problem, they have a leak between the click and the booked job. This article…
This article breaks down what a good Google Ads cost per lead for roofing actually looks like, explaining why storm season, lead…
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