Why Should I Be Using ReTargeting As Part Of My PPC Strategy?

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Here’s Why Retargeting Will Give You A Higher ROI

Around 70% of online shoppers will leave a site without purchasing the item(s) that they have in their shopping cart. When you are running a small business, this statistic can pose a dramatic threat to your potential revenue.

Why should I be using retargeting as part of my PPC strategy?

Simple – because adwords retargeting is one of the most effective methods that you can use to regain that lost revenue.

If you aren’t already in the know about the term, retargeting is where you’re directly targeting internet ads to users that have been on your site in the past. This is carried out via a targeted visitor list and then showing ads to those chosen users across a selection of websites, which is a fantastic way to boost the overall return on investment that you’ll be seeing from your paid and organic search strategy.

A retargeting strategy can quickly become a complicated task. You are able to create campaigns and ad groups that are targeting pretty much any site that you select with the well-suited messaging to achieve the results that you are after.

Here are a handful of the ways that retargeting could be beneficial to you:

  • Cross-selling more products to previously converted visitors
  • Select keyword retargeting campaigns
  • Select product retargeting campaigns
  • Retargeting campaigns specific to a given landing page

But why should I be using retargeting as part of my PPC strategy?

Well, this is because you’d otherwise be missing out on a huge opportunity to reach out with relevant products to consumers that have abandoned their shopping cart or already left your website. Although it can be a rather complicated online marketing strategy, it’s also amazing that it can have such a dramatic impact on your ROI. The effort and time that’s involved with setting it up will quickly become irrelevant.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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