Tips For Hiring A Pay Per Click Management Agency

Tips For Hiring A Pay Per Click Management Agency

Follow This Advice To Hire The Best Pay Per Click Management Service Possible

If you want to find a pay per click management agency that is well reputed and will help you successfully complete your online marketing (Google/Bing ads) campaigns, then you need to consider doing a bit of online research first. Since there are plenty of agencies claiming they are the best, it’s really hard to know which of them to trust, but by keeping the following tips in mind before hiring one, you’re going to have the peace of mind you can make the right choice. Anyways, here’s our best advice on choosing a Pay Per Click Management Agency.

Is the agency a one man band or a real PPC agency?

One of the first things you need to consider when looking for a Adwords management agency is making sure that it has lots of personnel, lots of experience and a great amount of resources as well. You certainly don’t want to have your Adwords account neglected because the person who was managing it suddenly decided to go on an announced vacation or got stick. That would super unprofessional and, well, suck.

What kind of services does the agency offer?

It’s very important that the PPC service you plan on hiring does mainly PPC and little else. You want a specialist, not a “jack of all trades”. However, if you go on their website and you also realize that on top of PPC they also do web design, search engine optimization and other services, that should be a big red flag for you. In fact, at this point you can actually assume they do PPC on a sideline. To put it in perspective for you, when you need back surgery, you don’t go to your GP. You go to a back pain surgeon/specialist.

How did you hear about them?

Last, but not least, if you want to make sure the agency you want to hire to handle your PPC campaigns can be trusted, it needs to meet the following conditions: it was recommended to you by a friend or a trusted person, you heard the company’s senior managers give a great talk at some event in your area or you’ve personally seen the results they can offer to their clients or you are reading this exact sentence right now…see what I did there :p

With that being said, by keeping these tips in mind, you’ll be able to find and hire the best Pay Per Click Management Agency for your needs!

Shoot some questions in the comments below!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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