Pros and Cons of Hiring an Adwords campaign manager
This is probably one of the most important questions you can ask when it comes to having a successful PPC (pay per click) campaign. Adwords campaigns that are managed by business owners who are not 100% familiar with Google’s system have up to 80% more chances of failure.
Choosing to self-manage your Google Adwords campaign can be a good decision if you know what you are doing. On the other hand, if you are not certainly that you know how to maximize your impact, it is wiser to hire a professional and experienced Adwords campaign manager.
Here are some questions to ask yourself in order to determine if hiring a professional Adwords manager is the best decision in your specific case.
1. Am I Getting Any Results? AKA: Conversions
If you are not getting the expected results, you should probably try something new – hire an Adwords campaign manager or management company. The fact of the matter is that Adwords really works if used correctly. Hence, if your Adwords campaign is not preforming optimally and generating you a steady return, you are probably missing something important.
2. Have You Taken Any AdWords PPC Training?
If you have not watched all the free videos about Google Adwords and you have not attended the advanced Google Adwords workshop or the Affiliate Summit (or any other Google Adwords workshops), chances are that you know almost nothing about Google’s PPC platform.
An experienced and trustworthy Adwords campaign manager has definitely read a lot about Adwords and has taken part in many workshops and most likely is certified by Google.
3. Are You Tracking Your Campaign ROI?
If you are able to track your campaign results, you are already two steps ahead of everyone else, as you know what ads are working. However, very few people manage to track their own results successfully. If you are not part of them, it is time to call in a pro.
Theres just no way to optimize a campaign without knowing what keywords are making you money and which ones you are taking a bath on.