SEO vs PPC: Which is Better And Why?

traffic conversion

Why PPC Is Better Than SEO

There will always be a hot debate over which is better: PPC (Pay per Click) or SEO (Search Engine Optimization). Each method of driving traffic comes with its own set of pros and cons – which means that what you will ultimately achieve will depend on whether you opt for PPC or SEO.

For instance, you could argue that SEO is inclined more towards long term gains than PPC. This means that advertisers that are looking for immediate results will consider PPC. Then again, PPC could also be used to achieve long-term objectives if need be. Here are a few reasons why PPC is better than SEO advertising regardless of your objectives.

PPC Gives You More Control

When it comes to driving traffic, PPC gives you the most control. You are able to control the kind of visitors on your landing page, the number entering, the way they enter there, the cost of driving them there, etc. When it comes to SEO, you don’t have control over so many aspects.

You will always depend on the fact that traffic is constantly bringing the same kind of traffic to your site’s landing page. On top of that, you don’t have control over the amount of traffic entering your landing page.

If you need instant traffic or constant amounts of long-term traffic, then PPC advertising is the way to go. When it comes to SEO, results are not guaranteed and this can be a huge problem for lots of advertisers.

PPC Provides Analytical Statistics

If you are relying on SEO, it will be difficult to determine how fast or even how successful your campaign is. PPC programs like Adwords offer the best statistics that enable you to determine what is working and what is not working in your campaigns down to the keyword level. On top of this, Google analytics makes Pay per Click advertising virtually flawless for the sheer number of statistics it offers to advertisers.

PPC is More Reliable

Search engine optimization is very unpredictable because of algorithm changes like Google Panda, Penguin, Hummingbird, etc. Such changes, though for the better, often have detrimental consequences to many websites.

On top of this, these regular updates can make it hard to predict what the search engines are up to next. Today, your article or blog post might be bringing hundreds of visitors. Tomorrow, it could be just a few visitors or zero.

These updates are designed to affect the sites that plagiarize content, have low quality content or have some sort of unnatural linking scheme set-up. There is still a small chance that your website will be affected. For many advertisers, this small chance is always risky.

Google updates will always affect your SEO campaigns

Google generates most of their revenue through PPC and Adwords. So generally they want to attract people into Adwords, which is why they will continue hammering SEO with updates and make it harder and harder to get “free” traffic.

Want to discuss with us how paid search could help your business? Reach out today!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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