Pay Per Click Management Problems
PPC advertising plays a key role in driving online traffic to web pages and turning that traffic into leads and sales. However, there are cases where by some PPC management agencies fail to meet the expectations of web owners. How can you know for sure that the PPC agency you hired is the right one for the job? Here are some of the common problems that management companies should not fail to tackle.
Wrong Campaign Metrics Focus
The main focus of PPC campaigns should be on leads, sales, ROI and cost per conversion metrics. A PPC agency that puts focus on not-so-beneficial aspects such as web impressions, click through rates and ad positions only makes it difficult to utilize campaign programs effectively. This does not mean that you should disregard such PPC aspects completely, it is only the main focus of the campaigns that should be put in more helpful campaigns such as ROI and cost per conversions.
Does the PPC agency allow clients to access their pay per click account? After all it is your account you should own it, not us. If no, then this is a big mistake that can easily breed mistrust between the agency and an inquisitive client. Website owners should have unlimited access on the campaign and its contents.
Google Certified Managers
It’s important that the company who manages your campaigns has Google certified account managers. It may seem arbitrary but this just ensues that the person managing your account knows exactly what they are doing. There are a lot of bad apples out there who give the industry a bad name. You can avoid that drama by making sure the company you work with has Google certified search specialists.