Although your limousine service may be limited to a specific region, your exposure doesn’t need to be. Everybody should know about your limo services, which is why you need a strong online presence beyond using business cards or placing ads in local publications.
Having your business online means that you could potentially expose your limo company to millions of people. But your small business needs a strategic digital marketing plan to optimize your reach and, most especially, make sure that your listing comes in at the top of the Google Search page results when people are looking for limos to rent.
Getting to the top of the search results is the goal of two major techniques, called SEO and PPC, in which we at Clicks Geek specialize. Below, the Clicks Geek team provides hints about some elements of an effective limo marketing campaign.
Develop a Professional Website
Since you present yourself professionally to clients when your limos arrive at their doorsteps, you should do the same with your website. Your business website is a portal into the services that you provide, so presenting yourself online in the best light is crucial.
Most of your competitor limo companies are on the internet, so the secret is to make your business stand out by having an informative, visually pleasing, and professionally designed website. A potential customer should get all the information about your service on your site, but be sure to include a ‘contact us’ page, phone number, and email address so that they can inquire about or book your service.
One of the key aspects of having a professional website is having great imagery. Ensure that it is bright, colorful, and professional. Navigating around the site should be simple, and contacting you should be even simpler.
Optimizing Your Site with SEO for High Search-Engine Rankings
You’ll need to optimize your website for search-engine rankings, which is called SEO. This involves understanding what the Google Search algorithm looks for when it crawls and assesses sites and then ranks them. These determine what order Google uses to place listings when a prospective client searches for limo rentals near me, for example.
SEO involves some specialized knowledge, so call us at Clicks Geek for more information about ranking high in organic search returns. This is a very effective long-term strategy for increasing the flow of traffic to your business, but to get more immediate results in the meantime, a PPC campaign is the way to go.
Gain More Exposure with Google PPC Ads
The best way to rank high in search returns immediately is to pay for ad space at the very top of the returns for keyword searches that you believe will bring you the best prospective customers. That is where Google Ads is highly effective. Millions of people use Google to find a limo service, and your website should appear on Google’s first page to get the best exposure.
Google Ads helps you to achieve a first-page ranking and allows you to use specific keywords that people type into search engines. When that happens, your web site appears in front of potential customers. You only pay Google each time someone clicks on your listing, which is why this is a pay-per-click (PPC) advertising technique.
Many business owners are listed on Google, but only a few use Google Ads. Limousine companies using Google Ads are far more likely to attract potential clients looking for limousine services in a particular city.
Take Advantage of Social Media
Most people who use Google to search for a business are also social media users. Millions of people use various platforms such as Facebook, Linked In, and Instagram–and your business should use these websites to attract clients. You can do this in two ways.
First, establish a business page on each social media platform that links back to your website. Here, you should post relevant and interesting things like shared articles, brief videos, photos of your limos, and other items of interest that will appeal to your followers to allow you to build up a following.
Second, use the advertising potential of these platforms to place targeted ads on the news feeds of people who fit your specified demographic criteria or who have mentioned certain terms in their posts that relate to your business.
Create Your Own Distinctive Niche
The problem with most businesses is that they are very similar to their competitors. Your limousine company should stand out from the rest, and you can do that by highlighting what is distinctive about it. Offering a choice of package pricing, for example, is a great way to attract customers.
At Clicks Geek, we’re ready to help your limo service fill up your reservation listings with new clients. Call us today at 917-310-1597, and we’ll help you build your online presence, run your Facebook Ads campaign, and highlight your uniqueness.