Marketing Fact 101: If you want a high conversion rate, you need to get your auto glass business in front of as many eyes as people as possible. Thanks to the internet and several prominent social media platforms, a business that offers auto windshield services stands a chance of offering exposure to millions of people.
The secret lies with ranking high on search engine results when people search Google looking for services like yours. Read on, and we’ll share some of our choice Clicks Geek insider auto glass marketing ideas that your windshield repair company can employ to attract potential customers.
Develop Your Online Presence
Build a Professional Website and Optimize it Using SEO Skills
The only way your auto glass repair business can thrive on the internet is by having a professional business website. Potential customers want to know details about your auto glass repair services, and your web site is the go-to place to learn about your services as well as your credibility. Feature testimonials, customer reviews, informational pages about what you do and how you do it.
Visitors to your site can easily become customers if they believe you are professional and offer the type of service they need. Positive reviews will also persuade them to give you a chance.
Other aspects of optimizing your site (also known as SEO) include ensuring its ease of navigation and use–especially for different formats like mobile phones and tablets since more people use mobile phones than computers to browse the internet.
Search engine optimization (SEO) will help you make sure that Google’s algorithm finds your site trustworthy and pushes it higher in the ranks when people search for auto glass repair in your geographical area. From that point, it’s up to you and your employees to convert the site visitors into paying customers.
Launch a Pay-per-Click (PPC) Campaign Using Google Ads
A key part of your online strategy is to ensure that you use Google Ads to launch a PPC campaign. This is a fantastic short-term initiative that will immediately boost your traffic and drive people to your site. Google does this by reserving the top spots in search results pages for paid ads. You only pay when someone clicks on your ad, which brings them to your company website’s landing page.
Online customers enter specific words in Google Search such as windshield repair business, auto glass, fix cracked windshield, and repair business when doing a local search for a business. Google Ads allows you to select the keywords that you feel customers will target and design a campaign in which you bid upon the amount you will pay per click for each clicked-upon search result.
The upside of using Google Ads is that buying paid ads helps you rank higher than an auto glass company relying only on organic (non-paid) ad rankings. A Google ad allows you to direct customers to a landing page that advertises your service.
Establish Your Presence Via Social Media Marketing
In much the same way that Google Ads help you to maximize your site’s exposure on Google, Facebook offers Facebook Ads to allow you to create ads that will reach specifically targeted members. You can target using an intersection of many demographic and other types of filters.
In addition to direct advertising, you should also establish company pages on these platforms and build followers, which helps to develop brand loyalty and can contribute a great deal to word-of-mouth campaigns.
Another way to get your business name seen is to comment on local posts and forums, such as replying to a windshield repair forum to present yourself as an expert.
Add a Blog to Your Website for Fresh Content Marketing
Blogging is a great marketing strategy that enhances SEO efforts and offers valuable information to customers to feel like they have obtained something valuable for free. This amplifies their feeling of goodwill toward your company.
You can also piggyback off blogging by creating an email list when you receive a customer’s contact information. Run a newsletter to keep them informed on the latest information, including sending out copies of your blog articles. That allows you to use both push and pull approaches.
You can get started by blogging about car dealerships, replacement windows, auto glass repair service, and insurance companies, for example, so that your blogs will come up in local searches for those results.
Partner With a Digital Marketing Company
At Clicks Geek, getting your business marketing message out there is our specialty–we are experts with a proven track record. Let us be the marketing geeks who transform your business by bringing in exactly the customers you need and advising you on converting them once they visit your website. Call us today at 917-310-1597.