Top Divorce Lawyer Marketing Tips to Acquire New Clients

Learning how to market yourself as a divorce lawyer can be tricky. People who utilize family law tend not to disclose their private matters to the public, so word-of-mouth referrals may be limited. Thankfully, we can share some online marketing strategies you can use to bring awareness to your family law practice, book more consultations, and gain more potential clients – all of which you can learn about below.

Build a Family Law Website

All law firms with a substantial online presence rely on professional-grade websites. A website is one of the most valuable tools to build a brand for your law firm because most of your clients will come from the internet. If your site has a poor design, bad interface, lacks vital details, and isn’t user-friendly, your potential client will walk away without acquiring your services.

Not only does your website need to be outstanding, but it also needs to show up ranked high on search engines, so it needs optimization (SEO). It also needs to have fast speed and HTTPS security, the top preference for search engines and website visitors.

Finally, you will need to make sure to pack the website with plenty of information about your practice areas, whether you are a general family lawyer or deal with divorce or child custody exclusively. Include white papers, blogs, contact information, and details about your skills. You can connect your social media accounts to your site to spread your content across multiple platforms from one location.

Create Search Engine Optimization (SEO)

SEO allows your site to collect organic visitors who search for keywords connected to your site. They may look up “family lawyers” or “divorce lawyers near me,” and if your site is optimized, it will show up immediately during their web search. Though the market is competitive, SEO will give people the choice of using your services over another’s because your site will rank higher than that of your competitors.

Use Pay-Per-Click (PPC) Advertisements

You can improve your online visibility as a divorce attorney with Google Ads. Using PPC ads is a highly effective marketing strategy, but one of the problems with using this method for family law firm marketing is the need to understand how to execute the most profitable approach.

Family law firms must create compelling ad copy to generate clicks and also need a landing page designed to turn site visitors into clientele. A vital skill is generating the appropriate and most effective keywords for the search engine to recognize. By creating a game plan using all three aspects, you will have more success in Google Ads and earn a higher ranking.

Consider Content Marketing

Developing vital content is another effective way to ensure that your listing shows up on search engines and draws visitors to your website and firm. To catch your target audience’s attention, you need to show up on the first page of web browser searches using optimized content and keywords that rank high on search engines. Content can consist of:

  • Videos
  • Blogs
  • White papers
  • Infographics

Hire a Pro for Digital Marketing and Communications

Family law marketing can be daunting, but it is the best way to ensure your success as a divorce lawyer. If you want to try Google Ads to improve your online ranking and generate more leads for your firm, reach out to our team at Clicks Geek. As a PPC management and Google Ads marketing leader, we have a wealth of expertise to get you a substantial return on your investment. To learn more, please call (917) 310-1597 and speak with us today.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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