PPC vs. SEO for Tree Removal Services: How To Use Them To Keep Your Pipeline Full

A question that all home service business owners ask themselves is, “What can I do to expand my marketing reach?”

Nowadays, the answer is always to go digital.

But that’s not a simple proposition since “going digital” means a lot more than putting up a web site and hoping that potential clients will stumble across it. In today’s competitive online environment, you need not only a site but an optimized site–one that signals to Google that your company is worthy of being ranked high in organic search results when a searcher enters specific keywords.

How Keywords Are Vital to Your Success

You can rank high in Google search results in two ways–organically (with a well-optimized site) or through paid ads, using Google Ads service. Both involve keywords.

Search engine optimization (SEO) is the process of optimizing the website content for your tree care company so that more people will see it when searching for relevant keywords on Google Search. This requires a strategy for optimizing your site both in terms of its architecture and its content, with special attention to the landing page.

PPC, or pay-per-click, advertising allows you to pay to keep your tree business website ranked high on the search engine for a fixed amount of time. This involves bidding on keywords that, when searched, will pull up a results page with your ad at the very top.

In this blog, we’ll compare and contrast these methods for tree services marketing.

SEO for Tree Service Marketing

SEO is essential for the long-term health of your tree service business. Google Search is the number one way customers find your company. If your tree service company is ranked high on this engine, your business will boom. To do this, you will need to engineer your website to satisfy Google’s algorithm to boost your site.

Of course, this doesn’t happen overnight. You must first identify the key search words that your customer base uses to search for your service. For example, “tree service near me” is likely a popular search term used by those looking for tree care services.

Then, you need to integrate these keywords into the copy on your site naturally. However, you’ll need to be careful not to overuse keywords since that may backfire. Your primary focus should be to inform your audience of something they care about, not shamelessly shill your product or service.

PPC for Tree Service Companies

Pay-per-click is a digital marketing method that allows you to promote a link to your website on search engines for a fixed amount of time. But you can also use PPC on social media ads to highly target your campaign to a very specific audience using filters such as age, demographic, and interests.

The per-click method’s benefit is that it only charges your account when a potential customer clicks on your listing. Pay-per-click is accessible through Google Ads (formerly Google Adwords) in a variety of forms.

• Search Ads – Search Ads ranks your website on popular industry search queries
• Local Ads – Particularly great for tree care companies that have mostly local customers, these are localized ads that promote your company to an area of your choosing
• Display Ads – These advertisements display to people who have previously visited your site on a variety of other sites they visit

Clicks Geek is Here to Help Your Tree Service Business

The bottom line is that the best way to market your tree service is to combine these digital marketing forms. While the cost-per-click method is excellent for getting immediate results, having a strong SEO will increase your market share over time.

At Clicks Geek, we specialize in the Google PPC campaign. The goal of our marketing services is to help you generate more leads through Google Ads.

Want to learn more about how to craft a winning home service campaign? Please contact us today at 917-310-1597 or fill out our contact form.