Are you ready to take your HVAXC marketing to the next level? Would you like to stop guessing what will draw people to your HVAC company and take action to lead them away from your competitors?
This post will teach you how to do that. We’ll go through the top five tips to supercharge your HVAC marketing strategy.
Your Website is Your Secret Weapon
Although it’s not much good if it’s a secret, every HVAC business should have a website on which to base their digital marketing campaigns.
- Highly functional
- Simple and fast-loading
- A showcase for your HVAC company
- Easy for clients to find your contact details and other information they need
A great website underpins your entire HVAC marketing plan. If your site is unimpressive, no amount of search engine optimization or PPC ads will do you any good.
Get Traffic to Your Website Quickly
You cannot wait around for the search engines to fall in love with your website. Take action by using pay-per-click HVAC advertising intelligently.
Google ads are a highly effective way to get your business in front of your target market. You need to create a clearly defined target audience composed of people looking for HVAC companies. You’ll then determine how much each click is worth to you and bid accordingly.
From there, you set your budget. It’s your choice whether to pay for impressions or actual clicks through to your site.
Provide Social Proof
One of the best tips is to encourage clients to leave reviews on social media and your Google My Business page. Make it simple for them to do so by sending a thank you email and links to the relevant pages.
Society is growing increasingly suspicious of marketing. They want to see evidence that people like themselves have had a great service experience.
Email marketing isn’t the latest tactic, but it’s still valid for the HVAC industry and your company. Unlike with social media, your message does get to the recipient. Whether or not they open it depends on whether you or your marketing partner are adept at creating subject lines.
Your best strategy is to provide email content that skews toward valuable rather than pure marketing. Give your audience something they appreciate instead of blasting them with sales talk.
Target Local Searches
Ranking at the top of global search results will not bring in much useful business for you. It’s better to focus on local search results to reach HVAC clients in your area. Start the process by claiming your Google My Business page and adding local relevant content to your blog.
Make sure you combine this strategy with Google local search ads for optimal results.
The Best Tip of All is to Partner with an Expert
Speak to the team at Clicks Geek today and find out what a professional strategy can do for your company. Schedule your consultation by clicking the button on this page.