If you are running a Google AdWords PPC campaign that is not meeting your expectations, it’s time for you to hire an AdWords qualified company. If you are thinking about expanding your Pay Per Click Advertising (PPC), then you must ask yourself is it just more efficient to let a pro handle this for me? Because of the rising demand of PPC services, there are a lot of different types of AdWords experts out there.
These experts have in-depth knowledge in online advertising and a proven track record of running successful pay-per-click campaigns. I guess the only question we really have is why would you try to figure this out on your own when you can have a pro set this up and run it even while guaranteeing you results so there is no risk on your part?
Also, the Google AdWords certification process is quite involving and lengthy that these guys have to go through. Most of the PPC managers (the good ones) will be Google Adwords Certified. This places them at a higher standard as each manager in the company is specialized in his/her field. It’s a good idea to make sure you know who exactly will be working on your campaign and if they are certified.
It’s just a better idea to only work with people who have passed Google’s own exam. This does not mean that they will be ace’s, but I bet you $100 they will be more qualified than someone who doesn’t have one. Either way, it’s better to hire a pro than spend hours a day reading and trying to figure out PPC on your own!