If you’re running a digital marketing agency, web design firm, or freelance consultancy, you’ve probably hit the same wall: clients want SEO and PPC, but hiring specialists in-house is expensive, slow, and risky. White label services solve that problem. You resell expert fulfillment under your own brand, keep the client relationship, and pocket the margin.
The harder question is which provider to trust. The white label space is crowded, and the difference between a great partner and a bad one shows up directly in your client retention numbers. This guide breaks down the top white label SEO and PPC providers available right now, covering platforms that specialize in one channel, the other, or both.
We evaluated each based on deliverable quality, reporting transparency, pricing flexibility, and how well they fit into a real agency workflow. Here are the top options worth your attention.
1. Clicks Geek
Best for: Agencies that want white label PPC and SEO with conversion-focused strategy built in
Clicks Geek is a Google Premier Partner agency offering white label PPC and SEO services with a strong emphasis on conversion rate optimization, designed for agencies that care about leads that actually turn into revenue.
Where This Tool Shines
Most white label providers focus on activity: keywords targeted, links built, ads launched. Clicks Geek focuses on outcomes. The team brings CRO thinking into every campaign, which means your clients aren’t just getting traffic — they’re getting traffic that converts. That distinction matters enormously when your clients are local businesses measuring success in phone calls and booked appointments, not impressions.
The Google Premier Partner status is worth noting here. It’s not a badge every agency earns. It signals a verified track record of campaign performance and ad spend management at scale, which gives your clients real confidence and gives you a credible differentiator to sell against.
Key Features
White Label PPC Management: Full Google Ads and Facebook Ads campaign management under your agency’s brand, with strategy, execution, and optimization handled end-to-end.
White Label SEO: Local search-focused SEO fulfillment covering on-page optimization, content, and link building designed to drive qualified organic traffic.
CRO Integration: Conversion rate optimization is embedded into campaigns rather than treated as an add-on, improving lead quality across both paid and organic channels.
Google Premier Partner Status: Verified performance credential that adds credibility to your agency’s paid media offering.
Transparent Reporting: Dedicated communication and clear reporting that keeps your clients informed and your agency looking sharp.
Best For
Agencies serving local businesses in competitive markets where lead quality matters as much as lead volume. Particularly strong for consultants and boutique agencies that want a white label partner who thinks strategically, not just operationally.
Pricing
Custom pricing based on campaign scope and service mix. Contact Clicks Geek directly for a quote tailored to your client roster and volume.
2. The HOTH
Best for: Agencies that want flexible, productized SEO services without long-term commitments
The HOTH is one of the most recognized names in white label SEO, offering a broad menu of productized services that agencies can order on demand or bundle into managed campaigns.
Where This Tool Shines
The HOTH’s strength is its catalog. Need link building this month and content next month? You can mix and match without being locked into a rigid package. That flexibility makes it popular with agencies that have varied client needs or are still figuring out which services to standardize.
Their HOTH X managed SEO product is worth a closer look for agencies that want a more hands-off fulfillment experience. A dedicated campaign manager handles the strategy and execution, which reduces the coordination overhead on your end.
Key Features
Productized SEO Packages: Individual services like HOTH Blogger (content), HOTH Links (link building), and HOTH X (managed SEO) can be ordered separately or combined.
White Label Reporting Dashboard: Branded reports you can share directly with clients without exposing the fulfillment source.
Link Building and Guest Posting: Established network for acquiring backlinks across a range of domain authority levels.
Local SEO and Google Business Profile: Optimization services targeting local search visibility for brick-and-mortar and service-area businesses.
No Long-Term Contracts: Order what you need, when you need it, without annual commitments.
Best For
Agencies with diverse client needs who want the flexibility to order specific SEO deliverables rather than committing to a single package structure. Also good for agencies scaling gradually who want to test white label SEO before going all-in.
Pricing
Individual products start around $100; managed SEO packages (HOTH X) start around $500 per month per client.
3. SEOReseller
Best for: Agencies that want a fully branded client-facing portal alongside SEO fulfillment
SEOReseller is a white label platform built specifically for agencies, combining SEO campaign fulfillment with a branded reporting dashboard and optional PPC and web design services.
Where This Tool Shines
The client-facing portal is one of SEOReseller’s most practical differentiators. Your clients log in to a dashboard that looks like yours, see their campaign data, and never know a third party is involved. For agencies that prioritize a polished client experience, that matters.
SEOReseller also assigns dedicated account managers, which reduces the back-and-forth that often slows down white label relationships. Having a named point of contact who knows your clients’ campaigns makes communication significantly cleaner.
Key Features
White-Labeled Client Portal: A fully branded reporting interface your clients can access directly, presenting data under your agency’s name.
Full SEO Campaign Management: On-page optimization, link building, content, and technical SEO handled end-to-end.
PPC Management Add-On: Paid search management available for agencies that want to offer both channels through one provider.
Web Design and Content Marketing: Additional services that let agencies expand their offering without additional hires.
Dedicated Account Manager: Named point of contact for each agency partner, improving communication and campaign continuity.
Best For
Mid-sized agencies that want a professional, branded client experience alongside reliable SEO fulfillment. The portal feature is especially valuable for agencies with multiple active clients who need a scalable reporting solution.
Pricing
SEO packages typically start around $250 per month per campaign, with pricing scaling based on scope and competitiveness.
4. Vendasta
Best for: Agencies that want a single platform covering multiple digital marketing services beyond just SEO and PPC
Vendasta is an all-in-one white label marketing platform with a marketplace of digital services including SEO, PPC, reputation management, social media, and more, built for agencies managing a wide range of client needs.
Where This Tool Shines
Vendasta’s marketplace model is its defining feature. Rather than committing to a single fulfillment partner for each service, you access dozens of vetted providers through one platform. That gives you flexibility to offer clients almost any digital marketing service without building separate vendor relationships for each one.
The built-in CRM and sales tools also set Vendasta apart from pure fulfillment providers. It’s designed to help agencies sell, manage, and deliver services all within one ecosystem, which reduces the number of tools you need to run your business.
Key Features
Service Marketplace: Access to dozens of white label digital services from multiple fulfillment providers, all under one platform.
Built-In CRM and Sales Tools: Pipeline management and sales automation designed specifically for agencies selling digital services.
White Label SEO and PPC: Fulfillment options for both organic and paid channels available through the marketplace.
Reputation and Listings Management: Tools for managing online reviews and business listings, popular add-ons for local business clients.
Scalable Platform Architecture: Designed to grow with your agency, supporting everything from a handful of clients to hundreds.
Best For
Agencies that want to be a one-stop shop for clients and prefer managing everything through a single platform rather than juggling multiple vendor relationships.
Pricing
A free starter plan is available; paid plans start around $99 per month, with additional costs for fulfillment services ordered through the marketplace.
5. DashClicks
Best for: Agencies that want white label fulfillment bundled with CRM and project management tools
DashClicks combines white label PPC and SEO fulfillment with a built-in CRM, reporting suite, and project management tools in a single agency-branded platform.
Where This Tool Shines
DashClicks is positioned as an all-in-one agency operating system. Beyond fulfillment, it gives you tools to manage client relationships, track project progress, and generate instant audit reports. For smaller agencies or solo consultants, consolidating these functions into one platform can meaningfully reduce overhead.
The InstaReports feature deserves a mention: it generates instant website audit reports you can brand and share with prospects, which is a practical lead generation tool built directly into the platform.
Key Features
White Label Google Ads and Facebook Ads: Paid media management across major platforms, fulfilled under your agency’s brand.
White Label SEO Fulfillment: Full-service SEO campaigns including on-page, off-page, and local optimization.
InstaReports: Instant branded audit reports for prospects and clients, useful for sales conversations and ongoing reporting.
Built-In CRM: Client relationship management tools integrated directly into the platform, reducing the need for separate software.
Agency-Branded Client Portal: A white-labeled interface where clients can view their campaign performance.
Best For
Smaller agencies and freelance consultants who want to simplify their tech stack by combining fulfillment, client management, and reporting into one tool.
Pricing
The platform is free to start; fulfillment services are priced per campaign, making it accessible for agencies testing white label before scaling up.
6. Boostability
Best for: High-volume resellers serving large numbers of small business clients with local SEO needs
Boostability is a technology-driven white label SEO provider built for scale, with a partner program designed for agencies and resellers managing large volumes of small business accounts.
Where This Tool Shines
Boostability’s model is optimized for volume. If you’re managing dozens or hundreds of small business SEO clients, their proprietary technology platform and standardized processes are built to handle that throughput without sacrificing consistency. That’s a different value proposition than boutique white label providers, and it fits a specific type of agency well.
Their partner success team is also a practical asset. Rather than leaving resellers to figure out the platform alone, Boostability provides dedicated support to help partners onboard clients, communicate results, and retain accounts over time.
Key Features
Scalable Local SEO: Fulfillment infrastructure designed to handle high volumes of local SEO campaigns consistently.
Proprietary SEO Technology: Purpose-built platform for managing and optimizing campaigns at scale.
Co-Branded Partner Program: White label and co-branded options that let resellers present Boostability’s services under their own identity.
Small Business Focus: Services and pricing structured around the needs and budgets of local and small business clients.
Dedicated Partner Success Team: Ongoing support to help resellers grow their SEO practice and retain clients.
Best For
Agencies and resellers with high client volumes in the small business and local market segment, particularly those who need a scalable fulfillment engine rather than a bespoke service.
Pricing
Custom partner pricing based on volume and reseller program tier. Contact Boostability directly for reseller rates.
7. That! Company
Best for: Agencies that want dedicated named account managers for both PPC and SEO white label services
That! Company is a white label digital marketing agency that assigns dedicated account managers to function as an extension of your team, covering both paid media and SEO fulfillment.
Where This Tool Shines
The dedicated account manager model is That! Company’s clearest differentiator. You’re not submitting tickets into a queue or working with whoever is available that week. You have a named person who knows your clients’ campaigns and is reachable directly. For agencies where client communication is a competitive advantage, that consistency is genuinely valuable.
Their multi-channel PPC coverage across Google, Bing, and social platforms also gives agencies flexibility to serve clients with varied paid media strategies without needing separate fulfillment relationships for each channel.
Key Features
Dedicated Named Account Managers: Specific individuals assigned to your account for both PPC and SEO, providing continuity and direct communication.
Multi-Platform PPC Management: White label paid media across Google Ads, Microsoft Advertising (Bing), and social platforms.
White Label SEO with Content and Link Building: Full organic campaign management including content creation and backlink acquisition.
Direct Fulfillment Team Access: Agencies can communicate directly with the people doing the work, not just an account coordinator.
No Minimum Contract Length: Flexible engagement terms with no long-term commitment required.
Best For
Agencies that prioritize communication quality and want a white label partner that genuinely functions like an in-house team extension rather than a vendor processing orders.
Pricing
PPC management typically starts around $500 per month per client. Contact That! Company for full pricing based on your service mix.
8. Invisible PPC
Best for: Agencies that want to add Google Ads management without building any in-house paid search capability
Invisible PPC is a specialist white label agency focused exclusively on Google Ads management, built for agencies that want to offer paid search to clients without the complexity of managing it internally.
Where This Tool Shines
Specialization is Invisible PPC’s competitive edge. While many white label providers offer PPC as one item on a long menu, Invisible PPC does nothing else. That focus translates into deeper Google Ads expertise and more refined processes for the agencies they serve.
Their pre-built landing pages and funnel templates are a practical bonus. Rather than starting from scratch for every new client, agencies get tested conversion assets that can be deployed quickly, which speeds up time-to-results and reduces the friction of onboarding new paid search clients.
Key Features
Exclusive Google Ads Focus: All resources and expertise concentrated on one channel, resulting in deeper specialization than generalist providers.
Pre-Built Landing Pages and Funnels: Ready-to-deploy conversion assets for common service-based business verticals.
White Label Reporting and Client Communication: Branded reporting support that keeps your agency front and center with clients.
Agency Partner Training and Resources: Educational materials to help agency partners understand and sell Google Ads more effectively.
Service-Based Business Niche Expertise: Particular strength in verticals like home services, legal, medical, and other local service businesses.
Best For
Agencies whose clients are primarily service-based local businesses with strong PPC potential, and who want a specialist partner rather than a generalist fulfillment house.
Pricing
Management fees vary based on client ad spend levels. Contact Invisible PPC directly for pricing tiers that match your client portfolio.
9. AgencyPlatform
Best for: Agencies testing white label SEO for the first time with a limited budget and no long-term commitment
AgencyPlatform is a budget-accessible white label SEO provider offering straightforward fulfillment packages with no setup fees, no long-term contracts, and simple onboarding.
Where This Tool Shines
AgencyPlatform lowers the barrier to entry for agencies that are new to white label SEO. The pricing is accessible, the contracts are flexible, and the onboarding process is designed to be simple enough that you can get a client campaign started without a lengthy setup phase. That makes it a reasonable starting point for agencies that want to test the model before committing to a more premium provider.
It’s worth being clear-eyed about the tradeoff: the lower price point reflects a more standardized service. AgencyPlatform works well for campaigns where solid fundamentals are the goal, but agencies with highly competitive clients or complex SEO needs may find they need to graduate to a more specialized partner over time.
Key Features
Affordable White Label SEO Packages: Entry-level pricing that makes white label SEO accessible for agencies with tight margins or small client budgets.
No Long-Term Contracts or Setup Fees: Start and stop campaigns without financial penalties or upfront costs.
White Label Reporting with Agency Branding: Branded reports you can deliver to clients under your own name.
Local and National SEO Campaigns: Options for both local search optimization and broader national visibility campaigns.
Simple Onboarding Process: Streamlined setup that gets campaigns moving quickly without complex intake requirements.
Best For
Newer agencies or those adding SEO to their service menu for the first time, particularly those serving small business clients with modest SEO budgets who need reliable fundamentals rather than aggressive competitive campaigns.
Pricing
SEO packages start around $99 per month, making it one of the most accessible entry points in the white label SEO space.
Which Provider Is Right for Your Agency?
The right white label partner depends on what your clients actually need and how your agency operates. Here’s a quick breakdown to help you match the right tool to your situation.
If your clients primarily need paid search and you want a partner with verified performance credentials, Clicks Geek is the strongest choice. The Google Premier Partner status, CRO-integrated approach, and focus on lead quality make it particularly well-suited for agencies serving local businesses where every dollar of ad spend needs to work hard. The white label SEO offering rounds out the package for agencies that want both channels handled by one trusted partner.
For agencies focused on SEO volume at scale, Boostability handles high throughput well. If you want productized flexibility without commitments, The HOTH gives you the most menu options. For a polished branded client experience, SEOReseller‘s portal is hard to beat. And if you’re just getting started and need to keep costs low, AgencyPlatform gets you in the game without overcommitting.
For PPC specialists only, Invisible PPC‘s exclusive Google Ads focus is a genuine differentiator. For agencies that want dedicated human relationships on both channels, That! Company delivers that better than most.
The common thread across every successful white label arrangement is this: the provider you choose becomes a direct reflection of your agency’s reputation. Choose based on deliverable quality and communication reliability, not just price.
If you want to see what this would look like for your agency and your clients, Clicks Geek will walk you through exactly how the white label PPC and SEO process works, what results are realistic in your market, and how to structure it so your margins hold up. No pressure, just a straight conversation about what’s possible.
