In the past, formulating a marketing strategy for tree removal contractors was a relatively straightforward process.
Today, however, placing ads in print media and providing excellent customer service are no longer sufficient to ensure tree care companies’ sustainability. You have to target potential customers on platforms they use every day, including search engines and social media.
Below, we look at useful tree service marketing ideas you can start implementing today to grow your tree service company.
Define Your Brand
Most marketing companies recommend that you define your brand before moving on to other tree service marketing tactics. Your brand determines how customers perceive your tree care business, and it should convey its trustworthiness and professionalism. Your business will also stand out from other companies in the tree care industry with the right branding.
All customer-facing components should reflect your business branding, including your service style, social media marketing, advertising, uniforms, vehicles, and premises.
Optimize Your Tree Service Business Website
Search engine optimization is critical to increasing your website’s Google search ranking for relevant search terms. The most important SEO tactics to implement for your tree business include:
- Keyword research to determine the search terms used by potential customers
- Integrating keywords into your website
- Creating relevant and valuable content that matches user intent
- Increasing your page loading speeds
- Improving site navigation
- Making your website mobile-friendly
Make sure that you optimize your site for conversions as well. For example, when listing a new tree service, include a thorough service description with benefits and a call to action.
Anytime a person in your service area needs a tree care service, they will most likely take out their phone and search for tree service companies. Then, they will contact the first few businesses appearing in the search results for quotes. If you are not among these results, you are losing out on a lot of business.
Setting up a Google My Business (GMB) listing is a free and effective way to increase your business’s online visibility. You can use this feature to list your business’s location and other information such as opening and closing times, your web address, and phone number.
Launch Paid Advertising Campaigns for Your Tree Business
Paid advertisements on platforms such as Google and Facebook are highly effective in generating targeted leads to your services. With the pay-per-click (PPC) marketing model, you only pay when someone clicks on your ad, and you can choose your audience according to location and previous searches, making this strategy highly effective.
Tree Service Marketing – Implement a Referral Program
With a referral program, you leverage word of mouth to market your tree services. Whenever a customer is satisfied with your services, offer them a fee for every new customer they refer to you. For this strategy to be effective, your fee should be high enough to incentivize new referrals, and you should be consistent with your offers.
With the above strategies, marketing your tree care services is straightforward and cost-effective. Implement these fertile tactics today, and start growing your business tomorrow.