Why Managing Your Own PPC Account Is A Bad Idea
Should you attempt to run Adwords Pay Per Click management yourself? The simple answer, no. Would you fix your car yourself? I didn’t think so! This is a hot topic among business owners new to advertising online or with Adwords in general. While we understand as a small business owner its always best to try and keep your overhead down to as low as possible, when it comes to marketing and driving leads (the life blood) for your business, it’s best not to skimp out.
You are better of just doing it right the first time and hiring a professional instead of wasting a lot of time and money trying to figure this “Adwords thing” out yourself. I’m going to run down a list below of a few things that you should already know if you plan on doing Adwords yourself.
Make sure that when you plan on doing PPC marketing yourself that you do not set your initial Adgroup/keyword bids to low at first. It will only give you a crappy quality score. It’s better to set them higher and work them down that set them low to start.
Make sure your Adgroups are tightly themed and have relevant keywords in them.
If you own a business and are using Adwords to generate leads I’m sure you don’t want leads coming through at 3am. Set an ad schedule that correlates with what your business hours are.
Keyword Match Types
Adcopy & A/B Testing
Make sure you are writing compelling adcopy that makes people want to click your ads. Then test which ads are driving more clicks and conversion. Drop the loser ad and make a new one to run against the winner! Questions? Thoughts? Comments? Leave em’ below! We’d love to hear from you.
GET OUR WHITE LABEL PPC PRICING
- Link Google My Business and Google Ads Using Location Extensions (Step By Step) - July 21, 2022
- Local SEO | How To Rank Higher On Google FAST w/ Lane Houk - April 29, 2020
- Adwords Match Types Tutorial – Google Ads Keyword Match Types 🔥🔥🔥 - April 20, 2020
- How To Sell Google Adwords, SEO, SMMA & Digital Marketing Services 💲 - April 20, 2020
- Google Adwords Course: An Honest Reivew Of Google Ads Training Academy - April 20, 2020
- Thank You Page Video - April 20, 2020
- Adwords Training Video - April 20, 2020
- Google Ads Training Academy Review - April 20, 2020
- Adwords Target CPA Tutorial – Google Ads Cost Per Action 🔥 - April 20, 2020
- Google Ads Tutorial – How To Advertise On Google For Beginners 🔥 - April 20, 2020