Wouldn’t it be ideal if you could get potential sellers to come to you instead of having to find them? Most real estate investors spend too much of their time looking for the ideal investment property and not enough time on real estate marketing strategies.
By putting a bit of effort into your strategy, you can avoid the pitfalls of relying on a wholesaler and get ahead on some exceptional investment properties. Here are just a few marketing ideas to help you find motivated sellers and grow your real estate investment company.
Have a Professional Real Estate Investing Website
Real estate investing, and investors, in particular, requires a professional online presence. The simplest way to achieve that is to have a website. Most sellers will want to research their buyers and examine your real estate business, so having a professional, polished site can establish trust.
How much effort you spend on your site will depend on you. At the very least, your site should have your contact details, an About Us page that explains your business, and a lead-capture form so that you can get in touch with interested parties and add them to your email marketing list.
Also, make sure that your site looks professional, loads quickly, and is mobile-friendly. Failing to meet these basic requirements can do more harm than good to your real estate investor marketing strategy.
Search Engine Optimization (SEO)
It would be a waste if you spent a lot of time on your site and it failed to get any attention. SEO makes sure that your company places on the first page of any Google search, resulting in more targeted leads and potential sellers.
Your marketing efforts don’t have to be high-tech to work. One of the simplest and most effective ways to market your real estate investing business is to send out handwritten mail to potential sellers.
Direct mail marketing works best if you have a list of distressed market properties in your community. A useful resource is Mashboard, which has information about most U.S. properties and can secure you some excellent real estate deals.
Pay-Per-Click (PPC) Advertising for Real Estate Investors
PPC is an excellent way of getting plenty of eyes on your site, and it can lead to extraordinary opportunities. The PPC principle is relatively simple–you pay Google or Facebook to put your ad at the top of a particular keyword search. Every time a person clicks on the ad, you pay the vendor a certain amount.
It’s an excellent way to generate quick leads, especially if you’ve invested in your landing page and focused on lead conversion.
Don’t Forget About Social Media Marketing
Facebook, Instagram, Twitter, and Pinterest are excellent ways to get in touch with potential clients as well as to establish your reputation as a serious and trustworthy investor.
Unfortunately, this advertising type is time-consuming since you have to evaluate and respond to queries daily. Failure to do so can lead to a bad image, so consider whether this is the right avenue for your company to explore.