PPC vs. SEO for Orthopedic Doctors: How to Effectively Use Both to Promote Your Practice

PPC vs. SEO: Digital Marketing for Doctors

As advertising trends shift toward the World Wide Web, even doctors are learning about digital marketing strategies for their practices. Imagine how much easier it would be to add new patients if your practice appeared higher in Google searches. What if ads for your practice appeared on Google when potential patients searched for “orthopedic doctors”?

This is exactly what happens when you implement a PPC marketing strategy for your business. You will access more patients with better coverage on Google and other search engines, and as a result, your practice will grow just by appearing in potential patients’ search results. A well-thought-through marketing campaign can do wonders to generate more traffic, both in-person and online.

Is Pay Per Click (PPC) the Same as SEO (Site Optimization) Marketing?

For those who are new to internet marketing, these terms may be a bit unfamiliar. PPC and marketing with content optimization are not the same techniques, although both can benefit your online presence. And while these methods are not the same, they do have some similarities.

PPC marketing is marketing that you pay for to drum up clicks from Google directly to your website. So when someone searches for an orthopedic surgeon in their area, ads for your practice might appear based on the specific keywords you chose to advertise with.

Optimizing your content to be Google-ready, on the other hand, uses these same types of keywords sewn throughout the content on your website, as well as several other site-enhancing strategies, for a similar effect.

Are Pay-Per-Click Ads Better Than Search Engine Optimization?

PPC ads aren’t necessarily better or worse than optimizing your website’s content for search engines. Both methods of online marketing have their strengths. For instance, you will see quicker results with a PPC campaign, but solid SEO marketing can lead to a stronger base of potential patients over time.

If you are first starting your online campaign or creating your first website for your practice, investing in a few paid ads could be a great way to get a lot of initial traffic to your page. On the other hand, while optimizing content takes longer to show its benefits, it can create the perfect foundation for future clients to find you organically by increasing your click-through rate.

Does SEO Help Paid Advertising in Online Marketing Campaigns?

Yes, optimized content helps PPC in your campaign. Both techniques can help broaden your online presence separately, but you will get the best results when combining these methods. Just make sure that you include the price for your paid search ads in your marketing budget.

You can even include social media such as Facebook Ads as another avenue to enable your campaign to reach a wider demographic. Additionally, if you have the name (first/last), email, and address of your clients, you can always use these as avenues for further marketing, too.

Contact Clicks Geek

At Clicks Geek, we are a digital marketing agency that can help you begin your PPC campaign. Contact us today at 917-310-1597 to find out how you can generate more traffic to your website through Google. Clicks Geek is the name you can trust for orthopedic doctors interested in reaching more potential patients online.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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