Which Is More Effective: PPC vs. SEO for Auto Transport Companies

Members of the modern auto transport industry are increasingly abandoning outdated forms of advertising in favor of digital marketing. One area that can be especially appealing to car shipping companies is search engine marketing.

The two main types are:

  • Pay-per-click ads
  • Website search engine optimization

Both strategies funnel traffic from search engines to your website. PPC ads can give your company an immediate jolt when business is dragging, while an SEO campaign is more of a slow burn that provides benefits over time.

To avoid wasting time on an ineffective SEO strategy or throwing money away with an ineffective paid-ad campaign, consider these online marketing tips.

How Does SEO Marketing Bring Traffic to My Site?

Optimizing your website means that your business will show up at the top of the organic search results on sites like Google. These are the listings below the paid ads (more on them later).

Because many internet searchers automatically skip paid content, it’s important for your auto transport company to invest in website optimization, which will direct traffic to your page without having to pay for ads.

You should invest in web design that produces a well-engineered site that’s easy for customers to use, whether on a desktop or mobile device. You can also rise in the rankings by creating information-rich content, peppering your pages with relevant keywords, and identifying all the cities, counties, and states where your transport business operates.

However, it takes time to build an online reputation, so auto industry professionals must be patient. However, those that pay attention to SEO will be rewarded in the end by showing up on the first page of search engine results and mapping app recommendations.

Why Should I Invest in Pay-Per-Click Ads?

With paid ads, your company bids on selected keywords related to your services, and a site like Google or Bing agrees to deliver your advertisement to people who are searching those terms in your area.

Your company pays whenever someone clicks on the ad, which leads them to your company’s web site landing page. You’ll need to strategize that landing page to include the most relevant information related to their search, as well as your email address or other contact information.

These types of ad campaigns in the automotive industry can be tough. Be sure to focus on specific, high-quality keywords that will highlight your services and territory. Auto transport companies also need to exclude irrelevant terms like “auto dealerships” to make sure ads are not presented to searchers who don’t need your services. Remember, you pay once they click, whether the user hires you or not.

However, paying by the click can be an easy way to attract new customers quickly while staying within your advertising budget.

Consider Hiring an Experienced Digital Team

Even the best auto transporters may struggle with SEO, PPC, and other online advertising strategies. Professional marketers can help with PPC and SEO services, social media, email marketing, and other concerns. At Clicks Geek, our staff is excited to work with auto industry professionals. Give us a call today at 917-310-1597.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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