Most auto repair shops have taken to online marketing to advertise their services. Unfortunately, you can have the best website in the world, but it will be meaningless if people can’t see it.

Most potential customers will either look on social media or use a search engine to find their new auto repair shop. Ensuring that you’re at the top of their search engine results will mean more eyes on your site and more customers to help grow your business.

The two most popular methods of raising your auto repair shops’ web presence are pay-per-click advertising and search engine optimization.

Understanding what these terms mean and how they can affect your search results is essential to any smart digital marketing strategy.

What is PPC?

PPC services, like Google Ads and Facebook social media ads, trade premium search result spots for money. You select one or several keywords that you want, and when that search comes up, Google will display your web page at the top spot.

Every time someone clicks on your ad and visits your site, you pay Google a set fee, which depends on the keyword’s popularity. Essentially, you pay per click and take advantage of the increase in website traffic.

Advantages

PPC is an excellent service that generates fast results. As with most digital marketing services, it’s essential to choose the right keywords and have a great website to make maximum use of PPC’s potential.

Disadvantages

PPC costs can quickly escalate, and you may find the return on investment disappointing. Also, the moment you stop a PPC campaign, the results will stop.

What is SEO?

SEO is a comprehensive marketing strategy that uses several factors to get your website on the first page of an organic keyword search. It encompasses every aspect of web design, from back-end performance to front-end usability.

Advantages

Site oprtimization is the king of internet marketing for a reason: it generates a lot of organic traffic to your website, increasing your online presence and your business’s reputation.
Since search engines use many customer-centric metrics, increasing your ranking has the knock-on effect of making your auto repair shop more reputable, appealing to customers, and improving your customer service experience.

Disadvantages

Optimization services require a lot of investment, both in terms of time and effort, and it can take a while before you see results. Even the best marketing team will need several months to get strong organic growth and better rankings.

Which One is Better for Your Auto Repair Business?

Instead of viewing PPC and SEO services as mutually exclusive, it’s a better idea to see how they can be part of the same marketing campaign. PPC is great for short-term results, while SEO is excellent in the long-term. Most auto repair shops will start with a PPC campaign to generate interest in their service and then phase that out as they get more organic traffic from naturally higher rankings.

Digital marketing doesn’t stop with just PPC and SEO. You also need to consider social media management, map optimization, content marketing, and even email marketing to get your auto repair shop business name out there.

For more advice on how to advertise your auto repair service, get in touch with us at Clicks Geek. Call us at 917-310-1597 to find out how we can take your business to new heights.

Ed Stapleton Jr.