To succeed in the automotive industry, you need to get people into your shop. If you’ve already got a website, you’ll need to find a way to drive traffic to your site and have a way to convert those eyeballs into paying customers and increasing your market share.
Two of the most commonly used phrases you’ll see in online marketing are search engine optimization (SEO) and pay-per-click advertising (PPC). If you’re wondering which, SEO or PPC, is better at generating organic traffic, read on to find out why you need both. Both rely on search engines to boost your ranking in search engine results pages, but PPC is based on paid-ad rank while SEO contributes to organic ranking.
What is PPC?
PPC advertising is a quick way to increase your website traffic by paying the search engine to put your site at the top of a particular keyword search. Whenever someone clicks on your ad, you pay the provider a certain fee, which changes depending on the industry and the keyword’s popularity.
Most PPC campaigns target Google Ads since people will turn to Google Search when they want to find information about a particular topic. The basic idea is simple, but there are many nuances regarding what search terms you should focus on. You will also need to spend the time needed to ensure that you can convert the leads generated from Google Ads into actual sales.
What is SEO?
SEO uses an understanding of search engine algorithms to improve your website’s standing in keyword search results. Each search engine has an algorithm that decides how to rank sites. Prime factors include:
- Website authority
- Mobile-friendly site design
- The user-friendliness and loading speed of the site
- How easy it is to index your website
The main attraction of SEO is that it produces organic results. People will enter specific keywords because they’re looking for a service. If your website is highly ranked, it will be one of the first they see, so they’ll be motivated to give you their business.
The main drawback of SEO is that it takes a while to produce results, and it takes a lot of work to get it in a good place. However, once you’ve taken the time to work with SEO, you can enjoy organic search traffic with minimal additional effort.
SEO vs. PPC: Which One is Best for Your Car Detailing Business?
If you want to get your brand out there, you’ll need to find a way to get eyes on your business. Many companies tend to think of SEO, PPC, and digital marketing strategies as mutually exclusive (SEO vs. PPC), but the truth is that both are essential to business success.
PPC ads are excellent at generating short-term results. Paid search ads on social media or Google can produce results in as little as a few minutes. However, PPC can quickly become expensive, especially if you generate many leads but fail to convert a lot of them.
On the other hand, SEO is excellent at generating long-term results at the cost of intensive up-front effort. SEO takes a while to generate results, especially for competitive keywords, making some companies assume that PPC is the better option for their brand.
If you’re still unsure which is best for you, give us a call at Clicks Geek at 917-310-1597 to find out how we can increase your visibility by using a combination of SEO and PPC.