Whether you’re vying for customers from the city or suburbs, there is always competition nearby for a pool service business. That is why pool builders must find ways to get ahead of their competitors.
Here are some pool contractor advertising ideas for business owners.
Build a Pool Business Website
There is no better way to market your pool company in this day and age than with a professional website. Word of mouth only goes so far. You need an online home for your pool company to reach new customers from the convenience of their own home or smartphone.
A website is essentially an advertisement for the services/products that your pool company sells. The most likely thing that a customer who wants to install a swimming pool will do is search for “pool companies near me.” Well, guess what? If your pool company site pops up on their search results (known as Search Engine Optimization), then you have an excellent chance of gaining their business.
Also, try content marketing and social media outlets. HubSpot reports that a company that has a blog performs 55% better than those without one.
Make Use of Google Ads for Your Pool Service Company
Speaking of showing up first on search results, Google Ads is an excellent option for pool service marketing ideas. You essentially pay a fee to list your pool service company at the top of selected search queries. With Google Ads, you can target your marketing campaigns towards whoever your desired customer base is.
A great benefit of Google Ads is you can control how much your campaign will cost you. This approach is also referred to as the Pay-Per-Click method, meaning you only pay when customers click on your website link.
This marketing strategy allows you to measure the success of your campaign. Google tracks how many people clicked your link and how many performed a meaningful action on your site. This data helps you get a better idea of who your clients are, which will help with your next campaign.
Manage Your Reputation With Pool Marketing Tools
One of the most important aspects of running any company is managing your reputation. The position of Reputation Manager is one of the fastest-growing job titles in the world because of its importance.
Reputation management refers to how your pool company is perceived by consumers online. Dimensional Research has reported that 90% of consumers read online reviews before purchasing a service or product.
Simply put, positive reviews for your swimming pools or pool cleaning services means more business for your pool company. Because of this, you want to make sure to incentivize buyers to leave reviews of your service on your website and social media.
Pool Builder Support From Clicks Geek
Clicks Geek is a Premier Partner of Google. This affiliation means we have the marketing expertise to benefit your pool company significantly. If you need some pool marketing ideas or help with your PPC campaigns, fill out our simple contact form to get started!