With podiatry marketing, you always have to put your best foot forward. To grow your patient base and secure new clients, you need a carefully thought-out strategy. That’s sometimes easier said than done, and the countless web marketing tips and tricks out there can leave you confused.
The process doesn’t have to be complicated. Let’s start by going over the top techniques for marketing your practice.
Build a Professional Podiatry Practice Website
Any good podiatry marketing strategy starts with a great website. Since these businesses offer a caring touch, most podiatry practices should strike a careful balance between welcoming and professional. Create a complete bio for yourself, and introduce your team and practice.
Ensure that your site appeals to both patients and search engines by:
- Optimizing it so that it loads in three seconds or less
- Using a clear layout and menu structure
- Following Schema markup standards
- Highlighting contact details and practice information
- Incorporating search engine optimization (SEO) best practices
- Making sure it is mobile-friendly
- Adding helpful content that patients will appreciate
Get Started with Pay-Per-Click (PPC) Advertising
PPC ads put your practice at the very top of the search results. Unlike most digital marketing strategies, this one comes close to guaranteeing success. The key here is to choose your keywords carefully and tweaking your marketing campaign as the data starts to come in.
The advantage of using PPC ads over social media posts is that you receive more exposure. People who need your services will start with a search on Google, so you target them when they need you most. Facebook and Instagram ads are more for building brand awareness.
Paying per click means that you only pay when new potential new patients click on your ads. If you are just starting your medical marketing efforts, Google Local Ads is perfect for getting the word out in your area.
Claim Your Google My Business Page
While we’re on the topic of Google, don’t forget about your Google My Business (GMB) page.
GMB is a free business listing offered by Google. With your webpage, you can share important details, link to your business website, collect reviews, and show up on Google Maps.
It only takes 30 minutes to complete the basic information, so get started today.
Don’t Discount Content Marketing
Google won’t disclose its ranking factors, but we all know that providing stellar content helps. The aim here is not to market your business directly. Instead, your content should be useful to your target audience.
Most businesses accomplish this through their blog. Topics can include the causes of foot pain, recovery tips, or new updates in the medical field.
Take this opportunity to demonstrate your expertise and position yourself as a valuable source of information. Make sure to follow SEO standards like adding keywords, linking to authority pages, and writing for people, not machines.
Maintain a Presence on Social Media
Can you remember the days before Facebook and Instagram? As a doctor, you probably don’t have the time to spend hours on these sites every day. However, this is exactly where you will find your target audience, so you need to add it to your marketing plan.
You can start social media marketing by maintaining a presence on one or two platforms. The goal is to build a community, not spam the page with ads. Look for chances to engage your audience and build connections.
Over time, you will grow name recognition in your area and show prospective customers that you are an active, caring business.
Grow Your Practice Today with Clicks Geek
Contact us today to schedule a consultation and review our professional marketing services. As a digital marketing agency specializing in PPC advertising, we’ll help get more people through your door.