People have access to more healthcare options now than ever before, thanks to the power of the internet. If you’re a doctor, online platforms provide great potential for customer engagement, but they also mean more competition. How do you stand out from the rest? The key is digital marketing.
Effective digital marketing can help your podiatry practice attract and retain new clientele online. Following the steps below are a great place to start. If you need help, our team at Clicks Geek can provide creative and technical support each step of the way.
1 – Determine Your Podiatry Marketing Goals
How can you gauge the success of your podiatry marketing strategy without having a clear set of objectives? Before you list each one, always ensure that they follow the SMART criteria (specific, measurable, attainable, relevant, and timebound). These milestones will also help you find the right medical marketing strategies that will attract more patients, such as:
- Pay-per-click (PPC) advertisements on Google and Facebook
- Email marketing (newsletter to patients and people in the community)
- Website squeeze pages
- Online press releases
- Blog posts on your website (part of content marketing)
2 – Research is Key in Any Marketing Plan
Before you can grow your practice online, you need to investigate the main facets of your business. This is where a SWOT analysis – strengths, weaknesses, opportunities, and threats – comes in handy. Take advantage of your strengths, rectify any weaknesses, seize the right opportunities, and scope out the threats.
3 – Utilize Search Engine Optimization (SEO)
Almost everyone knows that building a website is a critical step to making your presence known online. However, if you want your site to land on the first pages of popular search results, you need effective SEO. This means that your site’s content and technical architecture need optimizing – a specialized knowledge area that marketing agency professionals do best.
Since your website is essentially a digital representation of your podiatry clinic and its services, it’s always a worthwhile investment. Consider hiring a digital marketer to build your optimized website that will garner high result rankings in search engines.
4 – Content Marketing for a Podiatry Practice
A big benefit of having an optimized site is that it provides a place for sharing blog content, but what is content? It’s a form of useful information that targets a specific audience – in this case, your patients. For example, you can write a blog post on foot pain or discuss podiatry’s latest groundbreaking research.
Consider establishing a content calendar to help you keep better track of your blog. Besides helping you plan out your posts throughout the year, it’s also a useful tool for ensuring that your content follows a logical structure. Lastly, you can add a “comments” or “contact us” section to generate more engagement!
5 – Social Media Marketing for a Podiatrist
Social media is a cost-effective way of marketing your practice and raising your patient volume. You have the choice of picking one or several popular online platforms like Facebook, Instagram, and Twitter. By sharing updates, news, promos, and communicating directly with people online, you can:
- Grow your brand awareness
- Increase audience engagement
- Attract new patients
- Raise conversion rates
- Improve brand loyalty
- Improve your SEO
- Generate more traffic
Need Some Help With Your Google Advertising?
As part of the biggest online search engine, Google Ads are an incredibly effective strategy when done correctly. Give our Clicks Geek team a call at 917-310-1597 today so we can discuss your options and get started!