Have your plumbing marketing efforts sprung a leak? Are you trying to grow your plumbing business but are unsure of where to find potential customers? Then sit back and relax for the next few minutes.
In this post, you’ll learn the basic dos and don’ts of marketing for plumbers.
You Don’t Take Your Website Seriously
You’ve just broken the cardinal rule of plumber marketing. When your potential clients need a plumbing company quickly, they’re not going to check pages of search results. At best, they’ll look at the results for the top three to four plumbers.
When they check the sites for these plumbing services, you’ve got seconds to make a good impression. You’ll have no chance of growing your business if your website is:
- Slow
- Outdated
- Cluttered
- Amateurish in design
- Difficult to navigate
You Rely Solely on Organic Traffic
If we listen to the advice of Google and company, the cornerstone of digital marketing strategies should always be to provide useful content. According to them, internet marketing is all about who puts together the best website.
It’s hard to swallow, considering that they also keep most of their ranking factors a closely guarded secret. We agree that organic traffic is important, but a marketing plan that doesn’t provide results is useless to you.
PPC advertising is a trick that digital marketing services use to even the odds a little.
You Completely Ignore Search Engine Optimization
SEO is a challenging guessing game of “What does Google want today?” Still, plumbing companies may apply the basic principles of search engine marketing to boost their visibility. There are many factors to consider, but the most important include:
- Reducing your bounce rate
- Increasing the amount of time people spend on your website
That’s where great business content comes into play.
Not Using Social Media Marketing
If you’re like any other business owner, you probably have a love/hate relationship with social media. Finding plumbing marketing ideas that are a good fit for posts isn’t always easy. Then there’s the added concern that clients will use your page to vent about poor customer service.
You’ll have to take the good and the bad. No modern marketing strategy would be complete without the obligatory weekly post.
You Don’t Ask Customers for Online Reviews
Are you one of those plumbers that feel a good job is its own reward? That’s great for your clients but doesn’t do you any favors. To improve your business and attract new customers, you need to prove that you provide a quality service.
Convincing today’s consumers of that requires more than just your word. Set up a simple email “Thank you” letter when you complete a job. Explain to your clients that you’d appreciate them leaving a review, then provide a link so that they may do so.
Contact Clicks Geek Today and Supercharge Your Results
Hit the button on this page to set up your consultation with our professional team. They’ll work with you to come up with a winning strategy for your business.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
