A smart business owner knows that plumbers today need to turn to internet marketing to get more leads. With so many choices, it can be difficult to choose the marketing strategy that will work best.
Many plumbing companies have turned to pay per click, or PPC, ads. This is one of the best ways to attract potential customers. The information on this page will help you establish a stellar PPC campaign.
If you want to make sure you’re following best practices, consider hiring a marketing firm like Clicks Geek to help you develop an effective ad campaign that fits your budget.
How Paid Ads Can Help Your Plumbing Business
When you invest in PPC ads, search engines like Google will display an ad for your company website in search results.
You can tailor the ad to reach different types of customers. For example, you may have one ad for residential customers and another for business clients. Each could lead to a different landing page on your site where you can give more details about the services you provide.
How Improvements to Your Website Can Grow Your Business
Once you’ve hooked some leads, don’t scare them off by sending them to a clunky or outdated landing page. Your site is a great place to promote your business, and it should be kept in tidy working order just like your physical facilities.
If it’s been a while since you last updated your site, consider hiring a professional to make pages that are informative, responsive, and inviting. Doing so will encourage prospective clients to hire your services.
A marketing expert can also write content with search engine optimization (SEO) in mind. For example, a blog post might contain many key plumbing phrases that will stand out when a prospective customer is looking to hire a contractor. This will push your site to the top of unpaid search results even when you are not running an ad campaign.
Other Plumbing Marketing Ideas
Investing in PPC ads that lead to a polished website is one great way to market your plumbing services, but your marketing strategies shouldn’t stop there.
You could set up social media accounts, which are increasingly replacing old-fashioned word-of-mouth advertising. A Google My Business account can also help when people search for plumbers on Google maps.
Or you may be interested in an email campaign run through a service like Housecall Pro to follow up with customers after the job is done. Providing good customer service ensures that your clients become repeat customers.
Teaming up with an Expert in Plumber Marketing
An advertising professional can help you manage your website, social media, and advertising. This will ensure your content is fresh, complementary, and optimized so your name stands out from your competitors when a potential client is looking to hire a plumber.
From Google Ads to SEO and more, the Clicks Geek team is here to help with your marketing needs. Contact us today to talk about how to promote your services!