The plumbing industry has always been a competitive field. With several localized businesses fighting for the same customers, you need to know how to best market your plumbing company to attract new customers.
The key to standing out as a plumber lies with two digital marketing techniques: PPC and SEO.
The main goals of these techniques for a plumber are to get your company website seen by as many people as possible. From there, with an optimized web design, you as the business owner will be able to convert each site visitor into a paying customer.
Digital marketing is the most important thing for plumbers to understand in 2021. Here, we’ll tell you about these two approaches to help your site rank high on search engines, both relying on your web page as the prospective customer’s first step into your virtual business.
Two Strategies for Ranking High in Google Searches
The first approach to getting your plumbing listing at the top of the Google search returns is via paid ads that show up at the top of search returns when searchers enter specific search terms like “clogged drain repair.” You bid Google to earn this spot, which you pay for whenever someone clicks on your link. This is a type of pay-per-click (PPC) advertising.
You accomplish the other approach, search engine optimization or SEO, by following optimization guidelines for your website’s structure and content that will result in Google’s algorithm placing your listing higher on organic search results pages.
If you utilize both these approaches–SEO a long-term solution and PPC for the short-term–you will have a tremendous advantage over other plumbing companies.
Pros and Cons of Pay-Per-Click (PPC) For Plumbers
The pros of the PPC method include cost control, focused marketing, and immediate exposure. PPC through Google Ads allows you to promote your website, placing its link near the top of popular search pages relevant to your industry. You can also buy PPC ads on social media platforms like Facebook.
The downside of PPC ads is that they can be costly, but you will benefit if you limit the exposure to a fixed amount of time. Plumbing businesses shouldn’t rely solely on PPC to spread the word about their home services for the long-run.
Pros and Cons of SEO
The benefits of optimization efforts for your plumbing website include long-term results, cheap costs, and increased credibility. Organic searches add to the legitimacy of your company. Only links that Google’s algorithm trusts show up on the first page of search returns.
Google privileges optimized plumbing websites, which occur through efficient copywriting, content creation, and functionality.
The downside of SEO efforts is the time it takes to see results. Along the way, you may find that you’re targeting the wrong keywords and need to tweak your strategy, which costs plumbers valuable time. For this reason, employing the expertise of marketing services will make sure to boost your results.
PPC + SEO = Success
A plumbing company can best utilize both of these methods in tandem for various reasons since they work well together. A plumbing company needs to be aggressive in its marketing, which means taking a holistic approach.
Each campaign provides insight into who your targeted customers should be. Use PPC to attract clients in the beginning stages while you work on optimizing your website. Once you’re getting organic searches and ranking on search engines, the business will start rolling in.
Clicks Geek for Plumbing Business PPC
At Clicks Geek, our marketing team specializes in PPC campaigns. We are a Premier Partner of Google, so we know how to get the most out of a Google Ads campaign. Call us to talk about how we can help your plumbing company.
Want help with optimizing and promoting your website? Please call us at 917-310-1597 or visit our Contact page to tell us more about your project!