Top Paving Contractor Marketing Strategies to Generate More Leads

Paving contractor marketing can sometimes seem like a guessing game. You know that internet marketing works—you’ve seen proof of that every time your competitor’s website tops the search results.

You’re ready to take center stage and lure potential customers away, but you’re unsure where to start. If that describes you, take a look at the following tips marketing agencies use to promote a paving company like yours.

Start with a Website

Every paving business needs its own piece of web real estate. A well-designed, fully functional website lends instant credibility to asphalt contractors. It gives you a place to display your best work and a foundation for your online marketing efforts.

Take things to the next level and turn your site into a lead generation machine by incorporating it into a carefully constructed marketing strategy. Make sure your website works for your asphalt company by:

  • Putting your company name front and center
  • Having clear social media links to make sharing easy
  • Ensuring that each page has your phone number and a “Contact Us” button
  • Optimizing the design for mobile
  • Keeping it simple and uncluttered
  • Ensuring that it loads as quickly as possible
  • Drive Traffic with Pay-per-click Advertising
    You could sit around waiting for customers to stumble across your paving company online. But what if you could guarantee they’d visit? PPC advertising allows you to create highly effective advertisements that drive customers looking for paving contractors to your site.
    Make it work for you by working with a professional team of paving marketing specialists and watch your business boom.
    Social Media Marketing
    Building a Facebook community around your business is usually the first step in any paving marketing plan. You can set up a page quickly for free and start using it to drive business to your website.
    The key to this type of marketing is to apply the effort consistently. Update the page at least once a week and stick to the 80/20 principle. That’s 80% useful content and only 20% straight advertising.
    Claim Your Google My Business Page
    When the big daddy of search engines provides you with a tool to promote your business, it’s time to take notes. The mini-site is free, and staking your claim as the owner allows you to make changes, post content, and reply to reviews.
    If you don’t claim your company name, your competitors might do it for you. Besides which, having a GMB page is vital for ranking in the coveted Google 3-Pack.
    Content Marketing
    Falling under the newer marketing ideas, this is all about providing value for your target audience. It’s a long-term strategy but well worth the investment. Creating valuable content allows you to establish yourself as a subject matter expert and gives your audience a reason to visit your site.
    Other forms of advertising are fleeting: once the campaign is over, their effectiveness ends. Content marketing, however, provides information that clients need over time. Those blog posts stay online and bring in traffic for years.
    Meet the Friendly Team at Clicks Geek for Your Custom-Built PPC Marketing Strategy
    Are you tired of marketing tips and ready for a strategy that will skyrocket your results? Speak to our team today and get set to boost your company profile.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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