Paving contractor marketing can sometimes seem like a guessing game. You know that internet marketing works—you’ve seen proof of that every time your competitor’s website tops the search results.

You’re ready to take center stage and lure potential customers away, but you’re unsure where to start. If that describes you, take a look at the following tips marketing agencies use to promote a paving company like yours.

Start with a Website

Every paving business needs its own piece of web real estate. A well-designed, fully functional website lends instant credibility to asphalt contractors. It gives you a place to display your best work and a foundation for your online marketing efforts.

Take things to the next level and turn your site into a lead generation machine by incorporating it into a carefully constructed marketing strategy. Make sure your website works for your asphalt company by:

Putting your company name front and center
Having clear social media links to make sharing easy
Ensuring that each page has your phone number and a “Contact Us” button
Optimizing the design for mobile
Keeping it simple and uncluttered
Ensuring that it loads as quickly as possible
Drive Traffic with Pay-per-click Advertising
You could sit around waiting for customers to stumble across your paving company online. But what if you could guarantee they’d visit? PPC advertising allows you to create highly effective advertisements that drive customers looking for paving contractors to your site.
Make it work for you by working with a professional team of paving marketing specialists and watch your business boom.
Social Media Marketing
Building a Facebook community around your business is usually the first step in any paving marketing plan. You can set up a page quickly for free and start using it to drive business to your website.
The key to this type of marketing is to apply the effort consistently. Update the page at least once a week and stick to the 80/20 principle. That’s 80% useful content and only 20% straight advertising.
Claim Your Google My Business Page
When the big daddy of search engines provides you with a tool to promote your business, it’s time to take notes. The mini-site is free, and staking your claim as the owner allows you to make changes, post content, and reply to reviews.
If you don’t claim your company name, your competitors might do it for you. Besides which, having a GMB page is vital for ranking in the coveted Google 3-Pack.
Content Marketing
Falling under the newer marketing ideas, this is all about providing value for your target audience. It’s a long-term strategy but well worth the investment. Creating valuable content allows you to establish yourself as a subject matter expert and gives your audience a reason to visit your site.
Other forms of advertising are fleeting: once the campaign is over, their effectiveness ends. Content marketing, however, provides information that clients need over time. Those blog posts stay online and bring in traffic for years.
Meet the Friendly Team at Clicks Geek for Your Custom-Built PPC Marketing Strategy
Are you tired of marketing tips and ready for a strategy that will skyrocket your results? Speak to our team today and get set to boost your company profile.