An asphalt paving business is in a tough position when it comes to attracting customers. Because prospective clients may not need to hire a paving company very often, they may look at a list of asphalt contractors without knowing which company is the best.
How do you get clients to choose your asphalt company? You can take advantage of a few online marketing strategies to ensure that when potential customers perform a Google search for asphalt paving professionals in your area, your company name shows up first.
Consider these marketing tips to launch a successful pay per click (PPC) campaign. But if you need help, remember that the professionals at Clicks Geek can help you form a complete marketing strategy, whether you’re new to digital advertising or just need a jolt to get back on track.
How Can I Come Up With Asphalt Paving Marketing Ideas for My Company?
You may have dipped your toes into digital marketing by setting up a website and a Facebook account, and maybe you’ve even done some social media marketing. Now it’s time to graduate to a serious marketing plan, one that includes Google Ads and search engine optimization (SEO).
Your Google Ads will display a link to your website at the top of the results page when potential customers search for paving companies in the areas you serve. Your business pays when someone clicks on those ads.
SEO means writing content on your site that makes it show up prominently in search results. This helps puts your company’s website ahead of your competitors’, whether or not you’re running an ad campaign.
PPC and SEO are easy to understand but difficult to master. Marketing professionals like the Clicks Geek team can help your business focus on the most effective strategies.
My Asphalt Paving Marketing Ideas Aren’t Working, What Now?
If your business is running a PPC campaign, remember to target keywords that:
- Name all the areas you serve
- Specify the services you provide
- Focus on high-paying contracts
If you have to compete with other companies for search terms, consider bidding on lower-priced words to keep your costs down while generating leads. For example, maybe it’s expensive to bid on “driveway,” but “parking lot” is cheap. The latter may offer a better return on investment.
Your business should also make sure that ads lead to a helpful website. If your website contains little more than a phone number and some basic information, a marketing professional can help make it more navigable, add some videos, and write content for SEO to make it more appealing to potential clients.
Should My Asphalt Paving Business Hire a Marketer?
An asphalt business owner may be great at what he or she does, but without effective marketing, the company could struggle to thrive. Hiring a professional with experience in digital marketing will cost money, but if you’re already investing in ads, it’s worth getting a professional opinion to make sure they’re working.
Clicks Geek has helped many contracting businesses grow. If you’re ready to hire a professional with knowledge of the industry, contact us today, and let’s talk about how to promote your business and attract new clients.