How To Devise a Solid Marketing Plan for Orthopedic Doctors

Orthopedic surgery is a highly competitive field of medicine. If you want to keep your practice relevant – or better yet, thriving – being up to date with modern medical practices is no longer enough. Digital healthcare marketing needs to come into the picture.

With the rising popularity of online business-to-client interactions, we recommend a focus on digital marketing. Don’t know where to start? Here are some digital marketing strategies that can help you connect with your target audience.

1 – Create a Website to Attract New Patients

The bulk of your online marketing efforts should have the goal of directing potential patients to your website. Think of it as your business’s online waiting room. As such, it should be professional, friendly, and efficient.

Also, take the time to establish your authority in your field by creating informative content. From sharing the latest news in sports medicine to listing basic home remedies, every blog post on your site acts as a vector for attracting your target audience.

2 – Utilize Video Marketing for Orthopedic Surgeons

The relationship between a doctor and their client is built on trust, but how do you get an online audience to trust you? One answer is video healthcare marketing.

Video content accounts for a large portion of online traffic because it’s attention-grabbing, memorable, and easy to digest. You can post your content on YouTube and other social platforms to improve your search engine visibility.

Here are some potential orthopedic marketing videos you should consider shooting:

  • Patient testimonials
  • Website welcome video
  • Answers to frequently asked questions
  • An orthopedic surgeon performing a procedure and explaining the process

3 – List Your Orthopedic Practices on Online Business Directories

Putting your orthopedic practice on online business listings is an excellent way to help your patients find you more easily. What’s more, local directories like Yelp and Google Business have a review function.

Having good online reviews improves your credibility as a physician. So after every appointment, encourage your patients to leave a review on these platforms. You can even put a positive spin on negative reviews by maintaining a professional demeanor and asking the reviewers about what you can do to improve your practice.

4 – Use at Least One Social Media Platform for Your Orthopedic Marketing Strategy

Unless you plan on running targeted paid (PPC) ads for your orthopedic practice, social media marketing is completely free to use. Many surgeons take advantage of platforms like Twitter or Facebook to post content and interact with their patients. Just as you would on your website, you can provide tips and helpful information on social media but in a more simplified, personal tone.

5 – Launch Google Ad Medical Marketing Campaigns

Google Ads provides a form of pay-per-click (PPC) advertising, a digital marketing model that lets you promote your practice on popular search engines like Google. As the name suggests, the way PPC ads work is that you only have to pay when someone clicks on them, which leads the clicker to your web site.

If you need an experienced marketing agency to help run your online advertisements, look no further. Clicks Geek can optimize your orthopedic marketing strategies and help you attract potential patients. Call us today at 917-310-1597, so we can discuss your options!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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