Digital advertising puts a new spin on tree removal marketing. It provides tree service companies with several cost-effective options for the business owner. A small investment, combined with smart marketing ideas, assures that your business becomes an internet sensation.
That, at least, is the theory. The reality is that appearing high in search results stumps many tree business owners. With the forest of digital marketing tools available, it isn’t easy to carve out a winning marketing strategy.
It’s time to cut through the confusion. In this post, you’ll learn the top digital tree service marketing tactics to boost your business.
Start Your Tree Service Marketing with a Website
Word-of-mouth referrals will only get you so far. To grow in the tree care industry, you must have a website. A well-designed site allows your customers to find out more about your services 24/7.
Keep it simple with a clear navigation so that visitors can find the information they need. Explain what tree care companies do and what service you offer. Display your contact details and service area prominently.
It’s worth the investment to have a professional design your website. The basics are simple:
- Clean and uncluttered layout
- Clear font that’s easy to read on different devices
- Mobile-first design
- Web-optimized for the best load speed
- Clear navigation bar on every page
- Some images of the work that you do
- A testimonial from at least one person raving about your customer service
Grow Your Tree Care Business with PPC
Having a website is step one. How do you make sure that visitors see it? The simple answer is to use pay-per-click (PPC) marketing.
What is PPC Advertising?
With this form of marketing, you pay for your advertisement to be prominently displayed by search engines. Depending on your goal, you pay a fee when someone:
- Views an ad
- Clicks on your link
- Performs the required action
You may opt for any one of the above, or a combination to maximize your ad spending. The advantages of this method are that you rank instantly with a search engine and may choose a carefully targeted audience.
Bring It Home with a Google My Business Page
You’re probably wondering whether you need another social media campaign for marketing your tree service. A GMB page is more than just a social site. It’s a tool that Google provides free for businesses.
Claim your page, and your customers have an easy way to leave online reviews of your tree care services.
Email Marketing for Your Tree Services
As you build up a database of customers, it makes sense to stay in contact. Use emails to send tips for maintaining the yard, as reminders of tree trimming time, and advise clients of specials. The key is to provide useful information, with the occasional marketing message.
Do You Need Help Implementing These Tips?
Set up a consultation with Clicks Geek today. Our friendly team is standing by to make your tree service business tower over the competition.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
