Best Pool Company Marketing Strategies to Boost Your Leads

Pool company marketing doesn’t need to be complicated. You run a service business that saves your clients time and money, so people will clearly see the value in your work. However, which strategies work best to boost your brand?

Read over these pool marketing tips to help your swimming pool business make a splash.

A Professional Website

Thanks to the internet, the days of relying on word-of-mouth marketing are over. Even with a personal recommendation, prospective clients research everything about pool companies before deciding on one.

If you don’t have a professional website, your business can come across as amateurish, outdated, or even unreliable.

To start, make sure that your website:

  • List your pool cleaning services
  • Has before and after pictures of pool and spa projects
  • Offers transparent pricing or explains how pricing works
  • Clearly states your phone number and email address
  • Loads quickly and is easy to navigate

Depending on your local competition, it may be worthwhile to have a professional marketing expert design your swimming pool business website. Not only will this make your site more attractive, but a fresh design and optimized pages can help you rank better in Google.

Use Pay-Per-Click (PPC) Advertising

Since your customers come from all walks of life, there are several ways to market your swimming pool services. You can hand out business cards, send out flyers, or use digital content marketing to grow your business. These are all excellent options, but there are no guarantees that pool owners will visit your site.

The best way to ensure that you rank at the top of the results immediately is to pay for marketing. PPC advertising allows you to dive right in while you’re waiting for your search engine optimization strategy to generate natural results.

With PPC, you set the budget and can opt to pay only when someone clicks on your link. This method is cost-effective because you can focus on only your target audience. Instead of wasting ad spend on uninterested people, you get instant results from pool owners in your area searching for your services.

Use a Free Google Tool to Rank Locally

Claiming your Google My Business (GMB) page ensures that your pool company shows up on Google Maps. This tool is a mini-website that’s completely free to run and manage. Adding GMB boosts your chance of landing in the Google three-pack — the first three search results.

With GMB, your customers can see photos of your work, contact you, and read/leave reviews.

Check Your Business Details Across Several Directories

Keeping your information uniform across all sites is crucial, especially if you want search engines to see your pool service company as credible. If these sites list various addresses or phone numbers for your business, search engines may rank your content lower. On top of this, you can be losing leads if people are calling the wrong number.

Be sure to claim and update your profiles on directories and review sites to make it easy for customers to find you.

Use Social Media

Social media marketing is a useful tool, especially if you build a community around your page. People liking or commenting on your posts gives you greater visibility online and shows prospective customers that others trust you.

Your social pages are excellent for sharing valuable pool industry tips. Not only will this advice help your audience, but it will also highlight the expertise of your pool service firm to interested consumers.

Ready to Dive into the Deep End of the Marketing Pool?

If you need some assistance in getting started with your PPC campaign, call Clicks Geek today. We’ll schedule an in-person consultation to discuss your marketing efforts and see how we can help you achieve your goals.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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