Building a thriving service business requires that you pull several elements together. Marketing is one of the crucial driving factors in this process. Without a steady supply of clients, no limousine company will thrive.
This post centers on creating a marketing plan for limo companies. You’ll learn what sort of advertising gives you a competitive edge and helps you attract the right type of clients.
Create a Digital Presence for Your Limousine Service
Your website is one of the top advertising tools for your limo business. A highly functional, impressive site forms a strong foundation from which to launch your digital marketing strategies. With careful design, your website could well become your best sales agent.
Take advantage of this powerful tool by:
- Choosing a professional design agency to build your website
- Ensuring that your site is secure and optimized for mobile
- Incorporating search engine optimization elements like schema markups into the site design
- Using an intuitive design to ensure the pages are easy to navigate
- Including top-notch content to ensure users stay on your webpages longer
- Providing the contact details clearly on every page
Use PPC Advertising to Drive Clients to Your Limo Business
Ask any marketing agency for advice, and they’ll suggest pay-per-click marketing. It may not be the latest strategy, but it’s the only sure way to beat the search engine algorithms. With SEO, you’re incorporating elements to convince Google that your website is the best match for a search result.
With a PPC marketing strategy, you’re paying to place your advertisement in the top spot. Structured correctly, this is the best way to control your digital marketing spend. You only pay for results, so you can make sure that every dollar counts.
Social Media for Limousine Services
Social media channels provide an effective way to get your limo company some exposure. People are bound to share pictures of your limo service in use and that will, hopefully, bring in more new clients.
Ramp up your competitive advantage by starting with LinkedIn. The site puts your marketing efforts in front of companies that are likely to require repeat limo service. The professional nature of the platform makes it popular with decision makers and, therefore, an excellent internet marketing tool.
Google My Business is Your Secret Weapon
A free GMB page takes twenty minutes to set up but ensures that your limo company will be listed on Google Maps. You may create posts and even integrate your online booking service so that potential clients can book without leaving the search results.
Email Campaigns for Your Limousine Service
Email marketing is one of the oldest and most effective internet marketing strategies. When booking customers, be sure to get their email address to add to your database. Add other pertinent data, like age and occupation, so that you can better categorize your customers for digital marketing campaigns.
The key to email marketing is to send highly targeted advertising. Online marketing aimed at the CEO of a large business, for example, will be very different from a social media ad for prom night.
Bring It All Together with the Assistance of Clicks Geek
If you’d prefer to focus on providing your clients the star treatment, schedule your consultation with the Clicks Geek team today. We’ll help you reach your business goals with a custom digital marketing campaign.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
