Marketing online lets your foundation repair business grow locally or across the United States depending on the scale of your advertising campaign. We have put together a list of elements you should include in your online marketing plan to make sure that your company increases its online visibility and reputation.
Professional Website Designs
When homeowners are directed to a landing page or the main page of your website, it should be optimized for mobile and desktop users to make navigation easy. A professional and simple design reduces clutter and lets you emphasize the information they need to buy your services. Potential customers should be able to tell at a glance what your company does, why you are the best way to solve their problems, and how to contact you.
Describe your most important foundation repair contractor services and include a call to action that lets website visitors quickly and easily purchase them. You should also include consistent contact information for your business on every page.
Social Media Management
Your business can use advertising on platforms like Pinterest, Facebook, and Instagram to engage with your consumer base and increase brand visibility. Your customer service team can respond directly to people who have questions or concerns about your business.
Post High-Quality Content Often
To keep your business websites relevant, you need to regularly post content that is relevant to your target market. Informative and engaging blog posts can help potential customers decide on what services they need and establish your foundation repair business as experienced and professional.
Updating your website frequently with blogs, pictures, and videos increases your relevance in Google’s search algorithm as well. Creating more content gives your website more visibility in search results for related keywords and questions, especially if you dedicate pages to thoroughly answering common questions a potential buyer would ask.
Search Engine Optimization
Search engine optimization makes sure your company is ranked higher in algorithms for search engines. These techniques match long-tail keywords with common search terms related to the foundation repair industry and incorporate them into your marketing campaigns and content. This increases the ranking your business receives in search results by homeowners in your service area.
Pay-per-click Marketing
If you want instant increases in online traffic, you can use pay-per-click services such as Google Ads. Your company bids on foundation repair keywords relevant to your foundation repair offerings or location. Then, your company name will appear at the top of local searches for foundation problems. You only have to pay for pay-per-click advertising if someone clicks on your ad.
By choosing your keywords, you can tailor ad campaigns to fit specific services or a target market. To increase the number of qualified leads, you can customize the keyword bids. Your marketing campaign will become optimized over time as you increase bids that generate qualified leads and decrease bids that are unsuccessful in converting.
If you are ready to increase your company’s online brand presence and revenue, contact us at Clicks Geek to take the next step in creating your foundation repair marketing plan.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
