The rise in the demand for employment lawyers has made the industry super competitive. If you do not want to lose potential clients to competitors, you need a law firm marketing strategy that puts you ahead of the pack.
Our marketing agency, Clicks Geek, specializes in serving the marketing needs of law firms nationwide. Let’s discuss some of the most effective advertising tactics for increasing brand awareness, acquiring new clients, and retaining old ones that are relevant to employment attorneys.
High-ROI Employment Law Firm Marketing Strategies
Get and Maintain a Professional Law Firm Website
Competing in the modern legal market without a site is a losing battle. More than 80% of customers perform an online search when they need a product or service. If these potential customers do not find your website while searching, they will take their business elsewhere.
Get more traffic and convert visitors by creating an informative website that reveals how your unique selling propositions can help clients achieve their goals.
Aside from being the core element of a digital marketing campaign as the place to which all advertising roads lead a prospective client, your website also serves to invisibly communicate with Google’s site crawlers, which–if constructed and optimized well–will boost its SEO.
Perform Search Engine Optimization (SEO)
Less than 1% of Google searchers click on second-page results. Sites that get the most traffic and prospective clients are the first five listings on the first search results page.
Google Search’s algorithm ranks pages based on their content quality and relevance to a user’s search query. Engineering your site to achieve this is what SEO is all about.
Increase your employment law firm’s chances of appearing on relevant search pages by performing keyword research. It will reveal the terms your target audience uses to find employment law firms like yours. Publish on your website highly informative content that answers the questions posed by these search terms. This is called “content marketing.”
Other ways to boost your employment law site’s SEO are to:
- Make your website faster and mobile-friendly
- Use schema markup
- Use optimized title tags and meta descriptions
- Add quality backlinks
Target Prospective Clients with Google Ads (PPC)
PPC (pay-per-click) is the most straightforward and efficient law firm marketing plan for getting more traffic and leads quickly, regardless of your practice area. Employment law firms use this digital legal marketing strategy to target potential clients who are most likely to convert.
For instance, if you are an employment attorney in New York, you can create a Google Ads campaign that targets employees within specific industries in your area.
The beauty of Google Ads’ PPC campaigns is that you only pay when an interested person clicks on your Ad at the top of their search results page, which brings them to your website’s landing page. There, it’s your staff’s job to convert them into paying clients.
Negotiating with Google to bid on ad words and keep tweaking and adjusting the plan is what we at Clicks Geek are best at. You will want a professional marketer to handle PPC for you if you want to get the most out of your advertising dollars.
Social Media Marketing
Use social media advertising to introduce your law services to the billions of potential customers that use such platforms. Aside from boosting brand awareness, regularly posting useful information on social platforms will:
- Boost your site authority
- Create backlinks for SEO
- Generate traffic for your site
The best social platforms for such law marketing efforts are Facebook, Twitter, and LinkedIn.
Contact Our Law Firm Marketing Company for a Personalized Employment Law Marketing Solution
Our marketing agency has helped many employment law practices build their reputation, traffic, leads, revenue, and more through inbound advertising. Get in touch with us at 917-310-1597 to schedule a Clicks Geek consultation for an attorney marketing plan that will make your firm the first choice for employment law services.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
