Marketing Plan for Divorce Lawyers: Tips and Strategies

Every family law firm needs a marketing plan that will attract new clients. Traditional outbound marketing strategies, such as TV and newspaper advertising, no longer deliver the best investment returns. To help you reach the right audiences generate more leads, it’s time to try digital or internet marketing.

Digital Marketing Techniques for Family Law Firms

Billions of people use internet searches every day, so we urge you to connect with them to promote your family law practice. Let’s discuss some of the most effective digital options for family law marketing.

1 – Have a Well-Designed and Content-Rich Website

96% of people first try to find legal help via search engines. 74% of these prospective clients will visit a law firm’s website to take action. Position yourself to take advantage of these trends by having a fast, mobile-friendly, professional-looking, and easy-to-navigate website.

Your divorce attorney website must also convince visitors that you can deliver the best possible outcome for their case. Accomplish this with a web landing page that clearly states, at the minimum:

  • Your practice area (child custody, spousal support, or other areas)
  • Who you are (your credentials and background) and how you can help
  • How to contact you

2 – Content Marketing

Increase your brand authority and awareness with content advertising, which involves creating and publishing content like blogs or additional information-rich web pages that will answer the questions your potential clients are asking.

3 – Use Google Ads (PPC)

The pay-per-click (PPC) ad system is the fastest and easiest way for a divorce lawyer to generate traffic and leads. PPC advertising is the mainstay of Google Ads. Google Search has billions of daily users, and you can advertise your legal services to the most relevant of these users.

Advertising with Google requires identifying the search terms your target audience is most likely to use to find you. You’ll then bid to Google on a rate for having those keywords trigger a search results page with your ad at the top. When a person clicks on the ad to visit your website to learn more about you, only then do you receive a charge from Google.

4 – Search Engine Optimization (SEO)

Using SEO as a law firm marketing strategy snags family law clients skeptical about clicking on PPC ads. SEO keeps your website on the first page of relevant organic (non-paid) search results. Boost your SEO by creating high-quality content and using relevant keywords on your website.

If you want to boost your local SEO–that is, show up in searches for divorce or family lawyers in specific locations, you can optimize your Google My Business account. Make sure to add your firm’s information in other local directories and use localized keywords.

5 – Divorce Lawyer Social Media Marketing

Use social media platforms like Facebook, Twitter, Instagram, and so on, to maintain communications with your existing customers and reach new people. You can also create PPC ads on sites like Facebook that allow you to target particular demographic profiles.

Are You Ready to Increase Your Leads and Revenue?

We invite you to contact Clicks Geek to find a professional family law advertising strategist who can help you devise a high-ROI marketing game plan to fit your budget, goals, and target market. Please contact us today at 917-310-1597 to schedule a consultation and discover how we can help you surpass your competitors.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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