Implementing an effective marketing plan is critical to growing your company’s market share and establishing trust among potential customers in your service area. As a demolition contractor, you face several challenges when executing marketing strategies, which can limit company growth.
Below, we look at various marketing plan challenges your company faces and ways to overcome them.
Standing Out in the Marketplace
Standing out from other businesses in the demolition industry requires brand differentiation and strategic decision making. Brand differentiation tactics include:
- Establishing your demolition business as the expert in the industry
- Building an instantly recognizable brand identity for your company
- Consistent over-delivery on service
- Formulating a unique and compelling brand story
- Focusing on customer experience and convenience
A recognizable brand identity is central to the differentiation strategy and links your business with trustworthiness and expertise.
Generating Traffic to Your Demolition Business Website
A consistent stream of organic traffic to your company website should be the primary objective of your marketing efforts. Through search engine optimization (SEO), you’ll improve your company website’s value and relevance for specific search terms and boost your Google ranking.
Key SEO marketing tactics include keyword research and incorporating targeted search terms into your site text. Create valuable, relevant website content, increase your page loading speeds, and improve site navigation. Your site should also be mobile-friendly.
Targeted Market Outreach
With pay-per-click (PPC) advertising, you can reach out to your target market on platforms such as Google and Facebook. PPC advertising is a highly effective marketing method, and you can choose your target audience according to service areas or other demographics. Another advantage of this type of marketing is that you can target people who are actively looking for the services of a demolition business.
PPC advertising is a highly measurable marketing method, and you can use it to implement various business ideas. For example, you can send potential customers to free offers in exchange for their email addresses.
Demolition businesses often have difficulty demonstrating their expertise and ability to meet their clients’ needs. By creating content such as articles, blog posts, and videos, you can address common concerns relating to your service offering and showcase your authority on a specific topic.
For example, a blog post or newsletter can answer a specific question that homeowners often have or discuss various ideas relating to a construction project. A content strategy is integral to the marketing success of your business, and it will go a long way toward increasing traffic volumes to your site.
When it comes to marketing your business, you have a long list of items to tick off, which can be overwhelming. Through outsourcing and the use of marketing automation software, you can streamline the marketing operations of your company, freeing up your time to focus on providing a superior service.
Platforms offering drip sequences, email actions, and lead scoring automate repetitive marketing tasks. The right automation software will also allow you to keep track of your campaign metrics.